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Sales and Marketing Director at Guest Services in Kansas City, Missouri

Posted in Other 30+ days ago.





Job Description:

JOB SUMMARY

This individual is responsible for fulfilling leasing and move in goals. They are also expected to maintain a positive image of the community with referral sources, residents, and staff personnel. They supervise the sales and marketing personnel at the community (if applicable).

ESSENTIAL FUNCTIONS
  • Schedule, organize and conduct tours with prospective resident of independent and assisted living, memory care.
  • Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
  • Create, plan, and implement with Sales and Marketing Team and Director of Life Enrichment events to bring in prospective residents and industry professions such as but not limited to: seminars, speakers, themed events, holiday events, and family nights.
  • Attend industry events (networking, business development, etc.)
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation.
  • Manage move ins and move outs to achieve maximum revenue.
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Corporate Director of Sales / VPO in development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program.
  • Media and Marketing Planning Implementation.
  • Meet all expectations of occupancy and budget.
  • In consultation with Executive Director; hire, train, discipline, and terminate departmental employees in accordance with Guest Services Senior Living policy.
  • Keep Executive Director informed of all sales activity daily.
  • Maintain GSSL Hot Board/Move in Move out board.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage use of sales toolbox as applicable.
  • Assure that staff investigates every alternative before closing a lead.
  • Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
  • Understand the need of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Plan and implement special events monthly which prospects / professionals attend.
  • Update competitive analysis quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all GSSL Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.
SKILL AND KNOWLEDGE REQUIREMENTS
  • Bachelor's degree from a four-year college or university preferred, or one to two years' experience and or training, or equivalent of education and experience
  • 3+ Years of Experience preferred
  • Previous sales/admission experience in senior living.
  • Strong communication skills are required.
  • Must possess strong organizational skills and ability to multi-task and meet deadlines.