Director, Measurement & Attribution at Comcast in Atlanta, Georgia

Posted in Marketing 12 days ago.

Type: Full Time





Job Description:

Business Unit: Job Summary:Comcast Effectv is seeking an experienced Director, Measurement Solutions to work with internal & external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt high quality measurement as a way to improve business performance. This person will drive industry adoption of Comcast Effectv's preferred measurement methods and products and design and execute research for individual clients. Driving good measurement will require designing experiments, implementing measurement technology (lift, brand effect, attribution work,) and researching and developing methods to improve the effectiveness of advertising across digital and traditional TV platforms. Conclusions from this work will showcase what good measurement is and how a client can act upon it in order to drive business impact. Preference for candidates in the NYC metro area but the team will consider remote talent as well. Core Responsibilities:- Develop cross-platform and cross-media measurement approaches and learning agendas across Comcast product suite.- Design and execute experiments to expand foundations for measuring impact across key advertising categories- Find new opportunities across clients, in collaboration with internal and external stakeholders.- Navigate and manage a complex set of client relationships across industry and client groups, functions, brands and agencies to drive our measurement adoption objectives.- Influence industry verticals under their purview to measure true business value by building and operationalizing a learning agenda that highlights how a client can improve business outcomes by employing better measurement techniques.- Partner with cross functional stakeholders to test and roll out new capabilities and solutions.- Advise internal/external partners on in-depth standard and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital + linear platforms and across media.- Manage and develop a team of analysts including performance reviews and coaching and career development.- Consistent exercise of independent judgment and discretion in matters of significance.- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.- Other duties and responsibilities as assigned.Job Specification:- Generally requires 8+ years related experience.- BA/BS is communications, data analytics, social sciences or related field required.- 4+ years of experience in digital video/TV media research, data analysis.- Must have experience managing teams of analysts including conducting performance reviews, assessing training and development, etc.- Excellent communication and relationship building skills is a must.- Experience managing digital advertising effectiveness measurement (e.g. audience, attitudinal, behavioral, closed-loop).Employees at all levels are expect to:- Understand our Operating Principles; make them the guidelines for howyou do your job- Own the customer experience - think and act in ways that put ourcustomers first, give them seamless digital options at every touchpoint,and make them promoters of our products and services- Know your stuff - be enthusiastic learners, users and advocates of ourgame-changing technology, products and services, especially our digitaltools and experiences- Win as a team - make big things happen by working together and beingopen to new ideas- Be an active part of the Net Promoter System - a way of working thatbrings more employee and customer feedback into the company - by joininghuddles, making call backs and helping us elevate opportunities to dobetter for our customers- Drive results and growth- Respect and promote inclusion and diversity- Do what's right for each other, our customers, investors and ourcommunitiesComcast is an EOE/Veterans/Disabled/LGBT employerPDN-91b627a0-7b97-4604-af92-8022533bbefd