Assoc Director, Govt Programs, Strategic Marketing Ops - Minnetonka, MN at UnitedHealth Group in Minnetonka, Minnesota

Posted in Other 15 days ago.

Type: Full-time





Job Description:

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Be a part of the national marketing team responsible for creating and delivering National-to-Local marketing strategies for the Medicare Advantage (MA) and Dual Special Needs Plans (DSNP). This Associate Director will drive member acquisition and retention goals from development thru execution of programs of scale. In addition, this Associate Director will help drive improved financial efforts, through management and reporting of our team's Budget, Forecast and Spends. Marketing strategies include but are not limited to direct marketing and media campaigns as well as activation of field marketing strategies and collateral execution. The Associate Director must have deep knowledge of the business model supporting MA and DSNP sales as well as be able to speak to all initiatives taking place nationally. They will then collaborate with our cross-functional partners to plan and implement CMS-approved nationally scaled strategies and guide our marketing team to implement locally.

Primary Responsibilities:

  • 50% Marketing
    • Develop national marketing and media strategies working with vendors and cross functional team to create high impact, prioritized and well-coordinated programs helping to execute locally in collaboration with sales and plan leadership
    • Work with internal and external agency partners in the development of marketing assets and tools
    • Understand and align to CMS requirements for creation of marketing materials and sales activities
    • Maintain collaborative relationships with the national sales leaders, plan leadership and field sales agents, as well as our internal cross function teams such as creative, marketing leadership and functions like clinical, growth teams and strategy
    • Gain an understanding of the product, the target audience and develop the go-to-market business plan, communicating expectations and steps to activate locally
    • Provide reporting and understanding around campaigns to national leadership and internal teams
    • Support Director in key initiatives through coordination of PowerPoint presentations, excel charts and other tools that help demonstrate our marketing story and activation


  • 40% Finance & Analytics
    • Understand and help our team input into the Government Programs financial model and the specific marketing budget for each region
    • Perform a variety of financial analyses to determine present and forecasted financial spend, commitments, actuals and over/under budget
    • Compile and analyze financial reports (budget, forecast & spend), identify discrepancies and provide rationale and recommendations to adjust
    • Collaborate with management on development and execution of funding strategies
    • Analyze our efforts to provide recommendations on improving performance of programs


  • 10% Operations
    • Identify and promote best practices for national strategies and execution excellence
    • Manage the set-up and the delivery of field marketing materials & tools, along with training and any support needed by the marketing team for utilization
    • Desire to drive clarity within ambiguous processes and help team streamline efforts
    • Proactively identify and manage any updates for brand and for benefit /product changes each year


You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 5+ years of marketing experience
  • Direct to consumer marketing experience
  • Intermediate or higher level of proficiency in Word, Excel, Outlook, and PowerPoint
  • You will be asked to perform this role in an office setting or other company location
  • Employees are required to screen for symptoms using the ProtectWell mobile app, Interactive Voice Response (i.e., entering your symptoms via phone system) or a similar UnitedHealth Group-approved symptom screener prior to entering the work site each day, in order to keep our work sites safe. Employees must comply with any state and local masking orders. In addition, when in a UnitedHealth Group building, employees are expected to wear a mask in areas where physical distancing cannot be attained


Preferred Qualifications:

  • Experience working in the health care industry
  • Experience working at a B2C agency and managing agency partner relationship
  • Experience in customer / account management
  • Thinking / learning skills: good judgment, decision making, creativity, strategizing
  • Administrative skills: planning, coordinating, managing resources
  • Communications skills: building relationships, leading, resolving, managing conflict, leading calls
  • Leadership skills: motivating, coaching, facilitating, influencing
  • Motivating skills: achieving results
  • Adjustment / Self-Management skills: confident, handling stress, personal adaptability, comfort with ambiguity
  • Analytical skills: ability to use data to determine results, detail-oriented, financial acumen
  • Problem-Solving: discover solutions, provide rationale
  • Self-Starter: proactive, investigative, can navigate complex matrix organizations


Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Marketing, Finance, Financial, Health Care, Strategies, Consumer Marketing, Operations, Financial Model, CMS, M & R, Medicare & Retirement, UHC, UnitedHealth Care, UHG, UnitedHealth Group, Minnetonka, MN, Minnesota