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Field Marketing Manager at KLA Corporation in Milpitas, California

Posted in Other 12 days ago.

Type: Full Time





Job Description:

COMPANY OVERVIEW
KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and in 2019 we invested 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world s leading technology providers to accelerate the delivery of tomorrow s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

GROUP/DIVISION
The Global Service Support Organization (GSS) team headquartered in Milpitas, CA is our service organization that consists of Service Sales and Marketing, Spares Supply Chain management, Field Operations, Engineering, Product Training, and Technical Support. The GSS organization partners with our field teams and customers in all business sectors to maintain the high performance and productivity of our products through a flexible portfolio of services. Our comprehensive services include: proactive management of tools to identify and improve performance; expertise in optics, image processing and motion control with worldwide service engineers, 24/7 technical support teams and knowledge management systems; and an extensive parts network to ensure worldwide availability of parts.

Responsibilities

The GSS Field Marketing role is a new position. Traditionally, GSS marketing roles are product specific, however this role will focus on a region or a specific customer. This role is being crafted to address the following opportunities in the mature and volume segments: Customer advocacy, service product differentiation and service business growth.

Our field marketing team will work closely with the General Managers, Account Managers, Technical Engagement / Apps and Service teams in the following areas to achieve the service business goals for that region or customer:

Partner with the KLA regional and customer teams to set goals for the business. Measure success with meaningful metrics such as service ASP, market share, controllable margin, etc) and develop and implement the plans to achieve or exceed the targets. This will require plans for both top line growth and service expense reduction.

Understand the customers' environment through overall semiconductor market analysis and develop insights into the customers business objectives. From that analysis, generate ideas for business opportunities for GSS and for KLA. Capture competitive information to develop an understanding of how are customers servicing the KLA tools, how they budget for service and what challenges or opportunities do we see to change their service spending habits. Assess the strengths or weakness of our current service products with a view to developing requirements for service products that better meet the customers needs and that differentiate GSS service products.

Customer engagements will be a strategic element of the role, where this individual will partner with customer(s) to identify the customers service opportunities. For there they will craft service engagement projects (ex: Availability "get well" plans, cost of ownership reduction, capability improvements, etc). They will define the success criteria of the engagements for the customer and KLA

Assess the current customer experience and find opportunities to increase the customers' happiness with the service from GSS. Develop baseline metrics customer happiness by fab persona. Work with regional develop plans to improve the customer experience and measure the results through customer happiness metrics. Drive practices to gather customer requests and issues.

Write the MRDs for new service products crafted to increase our contract penetration and market share. Partner with KLA teams get the product developed be completing assignments vital to pass phase exits. Upon release of the product, drive the penetration share and adoption goals.

Work across GSS and KLA teams to improve cost of service, spares delivered performance, billable pricing, delivery to entitlement and other GSS metrics in the region.

Qualifications

Candidate must be a self motivated individual, driven by self-leadership and discipline to drive for results measured in the KPI's of the business l(Examples: $Rev, Market Share and gross margin)

Ability to build and grow great relationships with internal stakeholders (division GM's, regional GM's, division marketing counter parts and regional field service directors)

Knowledge of KLA's PLC process is highly desireable and experience leading cross-functional teams. Experience creating new business practices for newly defined market segments highly desirable.

Knowledge of BBP products is high desireable: 23XX, 28XX, 29XX. Previous product marketing or applications experience is very beneficial.

Great verbal and written communication skills - especially with MS PPT.

Strong data analytics skills including ROI modeling, pricing models, gross margin modeling

Good systems engineering knowledge of tool function and application in the customer space

Semi-conductor process or equipment business knowledge, especially in both systems products and service products.

KLA is an Equal Opportunity Employer. Applicants will be considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristics protected by applicable law.

MINIMUM QUALIFICATIONSMaster's Level Degree or work experience of 4 years , Bachelor's Level Degree or work experience of 5 years

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

KLA is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other status protected by applicable law. We will ensure that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at talent.acquisition@kla.com to request accommodation.