Publicist, People en Espanol at Meredith Corporation in Liberty, New York

Job Description:

Job TitlePublicist, People en Espanol

Job Description
I. Job Summary | Major goals and objectives.
The Publicist develops and executes strategic plans to increase consumer and trade awareness of specified magazine brands and digital businesses. This position focuses on all platforms - print, digital, social media, and video. This role is an opportunity to develop public relations skills including writing pitches and press releases, building relationships with key media contacts, and assisting with special events.

II. Essential Job Functions
Weight %
Accountabilities, Actions and Expected Measurable Results
20%
Creates and distributes press releases and highlight sheets to proactively promote editorial content of each issue.
10%
Leverages current industry events and trends to create opportunities that increase visibility of editorial and publishing spokespeople.
10%
Develops and implements strategic plans to increase consumer and trade awareness of magazines.
10%
Track all industry news for relevant media coverage; source online, print, and broadcast clips
10%
Partners with publishing and marketing departments to develop public relations strategies that yield results that can be leveraged for marketing and sales purposes.
10%
Performs on-going outreach to develop and strengthen relationships with consumer print and broadcast media contacts as well as trade contacts.
10%
Creates customized mailing lists for monthly issue mailings and other special initiatives.
10%
Responds to media inquiries in a timely manner. Provides editorial copy, images or coordinates interviews.
10%
Manages freelancers and agencies that provide supplemental public relations services.

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor's Degree in Public Relations or related field, or equivalent training and/or experience.

Experience:
Two or more years of public relations related experience.

Specific Knowledge, Skills and Abilities:
- Excellent command of language with strong telephone and interpersonal skills.
- Ability to create press material and interact effectively with internal and external contacts.
- Strong organization and follow-through skills required.
- Ability to prioritize workload and meet deadlines.
- Ability to research, assess and access resources.
- Strong computer skills and Internet familiarity.
- Strong writing skills.
- Ability to think creatively about brand content regardless of platform.
- Knowledge and comfort using social media platforms to generate brand awareness.
- Understanding of key databases such as Cision, Burrelles, etc.

% Travel Required (Approximate): 0%

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

#NMG#.