Associate Brand Manager - Shopper Marketing, Snacks & Emerging Brands at Blue Diamond Growers in Sacramento, California

Job Description:

Job Summary:
Functions as a key contributor to the overall brand team. Oversees the implementation of annual shopper marketing plans, nationally and for customized key accounts.

Job Description:

ESSENTIAL JOB FUNCTIONS                                                                           

• Assists in development and implementation of shopper marketing plans for key accounts including Walmart, Walgreens, Target, Kroger, Safeway/Albertsons, AHOLD, Shoprite, HEB, Meijer and Hyvee.


• Leverages Brand Assets and Ideas to customize shopper marketing tactics in-store and online.


• Partners with Key Retailer Marketing contacts, brokers, sales teams leading to joint support plans and sales growth for both Blue Diamond Growers and retail customers.


• Gains an understanding of brand and shopper insights and retail trends in conjunction with Consumer Insights Team.


• Presents executional elements to Sr. Brand Manager for review and approval.


• Manages agency partners and their scope of work to ensure successful execution.


• Manages retailer specific marketing needs including sales materials, data synchronization (GDSN), brand ads, coupon requests, & other digital content needs.


• Conducts post-program analysis, providing recommendations for optimizations, and communicate key learnings to broader sales and leadership teams.


• Identifies, vets, and recommend new Test & Learn opportunities for the Shopper Teams.


• Executes new item support plans as needed.


• This job description reflects managements assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

MINIMUM JOB REQUIREMENTS                                                                                  

• Bachelor's Degree


• 3 years of Marketing or Brand Management, or CPG Sales experience.


• Possesses outstanding interpersonal skills, and be able to lead cross functional teams, and work collaboratively with multiple internal and external team members.


• Experience interacting and communicating effectively with a wide and diverse range of audiences, ranging from internal senior level managers to line managers, as well as analytical people.


• Experience developing internal relationships, demonstrate team-building attitude, be cooperative, convey a sense of urgency and show a willingness to listen to suggestions from others.


• Skilled in organization and systematic problem solving.


• Possess excellent computer skills and advanced Excel, PowerPoint, email, word processing and database skills.


• Proven ability to effectively manage multiple projects in a dynamic environment.


• Business Oriented, strategic thinker with ability to implement decisions quickly and efficiently.

PREFERRED SKILLS AND EXPERIENCES

• Familiarity with traditional consumer research methodologies.


• Knowledge of IRI or Nielsen data preferred.


• Experience working with agencies (advertising, media, packaging, etc.).

SUPERVISORY RESPONSIBILITIES

• N/A

PHYSICAL DEMANDS

Office demands include extensive use of telephone and computer.  

WORK ENVIRONMENT

Position stressful and demanding. Travel required 5-10% of the time.

Blue Diamond Growers is an Equal Opportunity and E-Verify Employer

Education:
Bachelors (Required)

Other Job Details:

Work Shift:
Day

Pay Type:
Salary

Hourly Rate (if applicable):
N/A

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Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.