Digital Marketing Manager at Broadcom Inc. in Lisle, Illinois

Job Description:

JOB DESCRIPTION:

DIGITAL MARKETING MANAGER, MAINFRAME DIVISION

JOB DESCRIPTION
DO YOU HAVE A DEEP UNDERSTANDING OF THE DIGITAL SPACE, FROM WEBSITES TO PAID MEDIA TO LEAD GENERATION CAMPAIGNS? DO YOU HAVE A DESIRE TO STAY ON TOP OF THE CHANGING DIGITAL LANDSCAPE AND INFUSE NEW AND INNOVATIVE IDEAS INTO PROGRAMS? ARE YOU HAPPIEST IN AN EVER-EVOLVING, FAST-PACED WORK ENVIRONMENT? IF YOU ANSWERED YES TO ALL OF THE ABOVE, YOU MAY BE THE RIGHT FIT FOR THIS ROLE.

REPORTING TO THE GLOBAL INTEGRATED MARKETING LEAD, THE DIGITAL MARKETING MANAGER POSITION WITHIN THE MAINFRAME DIVISION OF BROADCOM IS A HYBRID ROLE BETWEEN CAMPAIGN MANAGEMENT AND ONLINE STRATEGY AND EXECUTION.

THE IDEAL CANDIDATE IS A DATA DRIVEN MARKETER WHO HAS A STRONG INTEREST IN ALL THINGS RELATED TO DIGITAL MARKETING. THIS CANDIDATE WILL BE RESPONSIBLE FOR BUILDING AND EXECUTING AWARENESS AND DEMAND GENERATION PROGRAMS LEVERAGING A VARIETY OF DIGITAL CHANNELS INCLUDING PAID SEARCH, PAID SOCIAL, DISPLAY, RE-TARGETING, AND WEB.

KEY RESPONSIBILITIES

CAMPAIGN MANAGEMENT (40%)

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FUNCTION AS PROJECT MANAGER FOR ALL IN-FLIGHT AND NET NEW PRODUCT AND/OR SOLUTION CAMPAIGNS, COORDINATING WITH MAINFRAME LEADERSHIP TEAM, PRODUCT MARKETING & PRODUCT MANAGEMENT

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MAP PERSONA BUYER S JOURNEYS THROUGH ALL AVAILABLE CHANNELS AND IMPLEMENT STRATEGIES TO INFLUENCE TARGET PERSONAS WITH RELEVANT CONTENT AT THE RIGHT MOMENTS IN TIME

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ANALYZE AND COMMUNICATE CAMPAIGN PERFORMANCE TO KEY STAKEHOLDERS, INCLUDING MARKETING LEADERSHIP AND SALES, AND WORK TO OPTIMIZE THOSE PROGRAMS

WEB MANAGEMENT (40%)

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STRATEGIC OVERSIGHT AND MANAGEMENT FOR 2 WEB PROPERTIES BROADCOM.COM AND
MAINFRAME MICROSITE

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FACILITATE ALL WEB CONTENT, DESIGN, FUNCTIONALITY AND USER EXPERIENCE UPDATES

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MANAGE RELATIONSHIP WITH CORPORATE WEB PARTNERS AND THIRD-PARTY WEB AGENCIES

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IDENTIFY OPPORTUNITIES AND IMPLEMENT APPROVED STRATEGIES TO OPTIMIZE WEB PERFORMANCE AND ACCESSIBILITY

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PROVIDE REGULAR AND USEFUL WEBSITE ANALYTICS AND COMMUNICATE STATISTICS TO VARIOUS DEPARTMENTS

PAID MEDIA AND SEO MANAGEMENT (20%)

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BUILD SEO INTO CONTENT DEVELOPMENT PROCESS AND EXECUTION, LEADING TO THE IDENTIFICATION AND IMPROVEMENT OF ORGANIC SEARCH RANKINGS

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STRATEGIZE, GIVE CREATIVE DIRECTION, BUILD, AND MANAGE PAID MEDIA CAMPAIGNS

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IDEATE AND EXECUTE DEMAND GENERATION PLANS FOCUSED ON SEM, PROGRAMMATIC DISPLAY, REMARKETING VIA MARKETING AUTOMATION, AND OTHER PAID DIGITAL EFFORTS

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FORECAST, TRACK, AND REPORT ON PAID CAMPAIGN EFFECTIVENESS METRICS, AS WELL AS OVERALL ROI TO INTERNAL STAKEHOLDERS

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MONITOR, ANALYZE AND TUNE CAMPAIGNS TO MAXIMIZE CONVERSION AND LEAD QUALITY

MINIMUM REQUIREMENTS

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A BACHELOR S DEGREE IN MARKETING PREFERRED, OR RELATED FIELD

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5-7+ YEARS OF WORK EXPERIENCE IN MARKETING AND/OR SUCCESSFULLY MANAGING MULTIPLE EVENTS SIMULTANEOUSLY

PREFERRED SKILLS

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PROJECT DEVELOPMENT AND MANAGEMENT EXPERIENCE, INCLUDING DEVELOPING STRATEGIES, OPERATIONAL PLANS, AND BUDGETS

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EXCEPTIONAL SKILLS IN COLLABORATION AND WORKING WITHIN A TEAM

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ABILITY TO MANAGE AND PRIORITIZE MULTIPLE PROJECTS AT THE SAME TIME

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EXCELLENT TIME MANAGEMENT AND COMMUNICATION SKILLS

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EXCELLENT WRITING, EDITING, COMMUNICATION AND PRESENTATION SKILLS

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EXPERIENCE WITH DIGITAL MARKETING AND MARTECH INCLUDING CRM, MARKETING AUTOMATION (HUBSPOT, MARKETO, ELOQUA) & CMS

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EXPERIENCE WITH WEB ANALYTICS TOOLS (ADOBE, GOOGLE)

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EXPERIENCE MANAGING PAID MEDIA CAMPAIGNS VIA FACEBOOK, GOOGLE, & LINKEDIN

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EXPERIENCE BUILDING MULTI-CHANNEL RETARGETING CAMPAIGNS

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EXPERIENCE WORKING WITH SALES TEAMS

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EXPERIENCE WORKING WITH ADOBE CREATIVE SUITE & BASIC HTML KNOWLEDGE

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AGENCY EXPERIENCE IS A PLUS BUT NOT REQUIRED

BROADCOM IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. WE WILL CONSIDER QUALIFIED APPLICANTS WITHOUT REGARD TO RACE, COLOR, CREED, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY, NATIONAL ORIGIN, CITIZENSHIP, DISABILITY STATUS, MEDICAL CONDITION, PREGNANCY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAW. WE WILL ALSO CONSIDER QUALIFIED APPLICANTS WITH ARREST AND CONVICTION RECORDS CONSISTENT WITH LOCAL LAW.

IF YOU ARE LOCATED OUTSIDE USA, PLEASE BE SURE TO FILL OUT A HOME ADDRESS AS THIS WILL BE USED FOR FUTURE CORRESPONDENCE.

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