Amyris, a leader in industrial synthetic biology, uses its innovative bioscience solutions to achieve renewable products by converting plant sugars into hydrocarbon molecules. Amyris' molecules are used in wide range of specialty & performance chemicals, flavors & fragrances and in applications ranging from cosmetics to biofuels. Learn more at www.amyris.com.
As a VEVRAA Federal Contractor, Amyris is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Amyris complies with applicable state and local laws governing nondiscrimination in employment.
For a full list of our current openings, please visit our website www.amyris.com.
About Pipette Baby
We created Pipette to give parents a solution that actually works for their babies' sensitive skin, without compromising on safety or sustainability. How do we do that? With Ingredients that are gentle, 100% clean, and completely nontoxic. We believe that biotechnology has the power to change the world. That's why our scientists devote their energy to creating effective, safe skincare that doesn't harm the environment or animals, because our babies and our earth deserve better.
Amyris is hiring a Director, Brand Digitial Marketing, a critical leadership position on our highly innovative, highly collaborative, high performing marketing team. This key player will be responsible for the team leadership, strategy, execution and global scaling of brand-building digital for Pipette Baby.
Our ideal candidate is a natural and experienced leader who thrives in a fast-paced environment, challenges the status quo, and who is equal parts futuristic, collaborative, organized and action-oriented. They will oversee a small team and will focus efforts on understanding our mother and family, driving brand momentum and awareness of key product and brand stories, using the latest and greatest digital advertising strategies. They can think big but also put pen to paper to document and communicate across regions and functions.
The person who fills this role will have the direct opportunity to shape, nurture, and further catapult Pipette Baby into being the leader in family clean skincare. They will drive and enhance consumer connectivity and brand relevancy in our most important marketing channels, while ensuring that we are aligned on our approach, constantly learning and delivering in our key markets around the world. Hard workers, transformational leaders, clear communicators, strategic thinkers, and restless visionaries, this job is for you.
Primary Job Duties
Lead our brand digital and social media strategy, planning and execution
Leverage data, insights and industry/competitor trends to craft impactful strategies that support Pipette Babys' digital-first marketing strategies
Activate your team, agencies, marketing and other cross-functional stakeholders to bring ideas, programs and campaigns to life
Lead the team
Manage the small-yet-mighty social and digital media team, driving for performance and fostering an engaged, collaborative, results and learning-driven culture
Serve as company-wide subject matter expert for brand digital and social media; share plans, learnings and best practices for digital, activate all social channels as well as our employee base to drive social media performance
Drive digital innovation, integration and social commerce
Partner with our creative team to build hyper relevant, digital-first content to support our campaigns and programs
Think big - identify new opportunities to further establish Pipette as the digital leader in our space, then create activation plans to bring them to life
Develop, deliver and institutionalize standards, best practices and toolkits
Build and enhance tools like our annual digital media strategy and social media playbook to clearly define what we stand for and how we activate on brand-led digital channels around the world
Optimize existing processes to improve alignment, communication and our speed-to-market
Job Requirements
BA or BS in business, marketing or related field. MBA or other advanced degree highly desired
Minimum of 10 years of digital and social marketing experience or equivalent, in baby & family personal care consumer goods
Strong leadership skills, ability to manage team and drive alignment across diverse functions and geographies
In depth knowledge of key and emerging digital and social media platforms with working knowledge of global platforms and standards
Proven ability to convert data, listening reports and learnings into clear and impactful strategies
Experience driving social commerce and lead generation strategies across social platforms
Has through knowledge of general marketing principles, and how digital media can lead, enhance, or amplify broader marketing efforts
Excellent team player; knows how to build solid relationships across marketing functions (PR, integrated marketing, creative) and with various stakeholders across the organization (finance, ecomm, retail, wholesale, legal, HR)
Operates with a sense of urgency, can prioritize multiple projects, and maintains a sense of calm in a storm
Comfortable with a fast paced, quick moving, start up environment
Some travel is expected
Position requires frequent off-hours support to accommodate for calls and the real-time nature of social media
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