Posted in Other 30+ days ago.
Type: Full Time
- Leads team of 5-8 people to create and deliver on Medicare Acquisition Marketing Strategies that meet or exceed business targets.
- Works with peers on Medicare Marketing team to create overall go-to market plans for AEP, OEP and Age-In. Ensure plans deliver on lead and sales objectives.
- Accountable for day to over site of Agency work specific to Marketing and creative strategy, media, and execution with a deep focus on DRTV, DM, Print, Radio.
- Works with Digital team members to ensure creative strategy is in alignment with digital marketing efforts.
- Responsible for ensuring successful Omni-channel Marketing campaign implementations including creative, media planning, budgeted, QA/proofing and production scheduling.
- Works with Brand, Legal, Product and compliance partners to ensure that all Medicare marketing materials are compliant and 100% accurate.
- Works with Director of Digital and Performance management to ensure plans are optimized, using best in class digital principals and historical campaign results.
- Continuously monitors and optimizes campaign performance and works in partnership with Peers to craft timely story around campaign performance for leadership reporting.
- Works together with peers on team, to swiftly to resolve any technical issues or campaign performance challenges.
- Develop and manage a cost and resource efficient solution to supporting our sales partners with selling tools including sales letters, flyers, brochures, and presentations.
- Work with sales to effectively negotiate priorities and balance team workload.
- Actively assesses marketing trends, competitive marketing practices to bring new and creative marketing and communications strategies / tactics with unique messaging, and media to maximize leads and sales.
- Completes marketing campaigns are evaluated and learning outcomes disseminated across the company.
- Manages and maintains budgets within +/-5% of annual spending Responsible for setting operational initiatives and assignments and developing long-term marketing strategies.
- Participates on and/or leads large cross-functional and project teams developing and implementing new marketing strategies, processes and tools. Manages and leads team to support GPTW and develop high performing team.er duties as assigned.
- Proactively seeks to optimize team structure, and balance workload as required.
- Communicates with and presents to all levels of management.
- Manages outside agency partners on a regular basis.
- Requires a BA/BS in business, marketing or related field and/or equivalent combination of education and experience. An MBA is highly desirable. Typically, requires a college degree or equivalent experience and minimum 10-years + Medicare marketing experience, including 4 years of management experience.
- In-depth knowledge of advanced marketing principles, concepts and techniques including marketing analysis and research tools.
- Ability to independently create and evaluate marketing plans and processes and recommend improvements.
- Excellent ability to direct the delivery of creative the raises the bar on results.
- In-depth knowledge of health insurance industry, products, services, and their financial drivers.
- Demonstrated leadership ability to lead direct reports and/or facilitate major cross-functional marketing or project teams.
- Requires mastery level knowledge of Acquisition Marketing, both traditional and digital preferable in a highly regulated industry and/or healthcare.
- Proven ability to work collaboratively to get more out of Agency Partners.
- Knowledge of legal, brand and regulatory compliance requirements for marketing health insurance plans.
- Excellent interpersonal, negotiation and communications (verbal, written & presentation) skills.
- Ability to multitask with multiple deadlines and/or milestone requirements.
- Strong analytical and quantitative skills with ability to use advance features of Excel, PowerPoint, and Word.
- Ability to influence Sr. management, key stakeholders, decision makers and peers.
- Requires practical knowledge in leading and managing the execution of processes, projects, and tactics within an area.
- Has advanced knowledge and skills including technical or functional expertise, business acumen, financial analysis skills, risk management, delegation skills, critical thinking, and decision-making skills.
- Superb executive communication skills, written and verbal. Ability to adapt communication style to audience.
- Demonstrated resiliency and the ability to lead through immense change and uncertainty.
- Adapts well to difficult situations and build trust with others.
- Excels at managing through conflict and demonstrates ability to influence peers to work collaboratively.
- Excellent Problem-Solving Skills: Works in partnership with team members and our agency to understand root cause of complex issues/problems, and work on an expedited resolution.
- Must function extremely well in a face-paced environment and adapt quickly to change.
Additional Information
- Our Company: At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for - LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in - Join us!
- Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
- Equal Employment Opportunity: External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
- Requisition ID: 20002EB
- Posting Date: Oct 21, 2020
- Schedule: Full-time
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