Vice President, Digital (Reputation & Advisory) at Daniel J. Edelman Holdings in Los Angeles, California

Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

For more than 65 years, Edelman has helped to evolve, promote, and protect some of the world?s most well-known corporate and product brands. Our team of passionate, entrepreneurial, and whip smart professionals seeks a driven, yet deeply collaborative senior leader, to add to our crew. 


As a Vice President on the Reputation & Advisory team, you?ll sit at the intersection of digital and traditional PR, consulting, communications and marketing ? working directly with account teams, subject matter experts and clients to recommend and build digital strategies that are fully integrated into our broader work. 



The work will be challenging, and you will need to stretch and flex as we adapt to the needs of our clients, embrace Edelman?s ethos of technology agnosticism, and solve the unique challenges of each project. In exchange, we will provide you with a stellar team of seasoned professionals that are dedicated to each other, Edelman and our work. We push each other in the belief that our failures are opportunities for growth, and our successes are things to be celebrated together as we collectively advance our capabilities and expertise. We will support you in your professional development and provide diverse opportunities across the West Coast, U.S. and the globe to work on clients from Fortune 50 companies to small non-profits.
 


If you?re ready to charge ahead, read on. 



What you?ll do: 

• Provide content and channel strategies across owned, social, paid and owned, including development of measurement and metrics approaches that leverage analytics tools  


• Recommend and incorporate digital programs into existing clients across corporate reputation and advisory (primarily business transformation and employee experience), adding immediate value to achieve client goals  


• Help manage a specialist team in a generalist environment, and mentor junior team members excited to develop their skillsets and expand their experience 


• Oversee financial and operational performance of multiple accounts simultaneously, ensuring quality work, deadline and budget adherence, and plan creation and execution that map to goals  


• Counsel clients and troubleshoot client and internal issues  


• Demonstrate writing excellence when crafting internal and client materials and correspondence  


• Use relationships with third-party influencers and internal business partners to meet client needs  


• Introduce clients to new capabilities, initiate new business process and display strong presentation skills during client pitches
  

About you: 

• Have at least eight years of full-time experience as a digital generalist, with experience in two or more of the following: 




• Social: including community management, content development, channel planning and strategy 


• Paid: including social, search, display; managing budgets, targeting audiences and presenting plans and reports 


• Lead generation: including CRM, email marketing, ABM 


• Influencer: including strategy, vetting, engagement, program management, reporting 


• Analytics: including social listening, web analytics, research and insights 




• Public relations or other agency experience is a must; can be combined with in-house experience, but client service is required 


• Have an interest in corporate reputation and working with corporate clients; experience with M&A, business transformation and employee advocacy projects a plus 


• Demonstrated ability to provide sound, level-appropriate counsel to client contacts, up to and including C-Suite 


• Track record of executing large scale campaigns at the strategic and tactical level, including partnership with creative and content teams 


• Proven management and leadership skills, with the ability to manage budgets and diverse teams on sizable pieces of business  


• Keen interest and high awareness of current events 


• Experience working with communications technology vendors and across geographies a plus