Posted in General Business 25 days ago.
At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Discover more at takedajobs.com.
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you’ll build a career grounded in purpose and be empowered to deliver your best.
The Head, Digital & Omnichannel Marketing (Director level) will champion efforts to establish Takeda Oncology as a leader in leveraging customer experience to achieve our ambitions in a customer centric, innovative, and value-driven way.
The position is responsible for development and implementation of the US OBU digital strategy for our marketed portfolio (VELCADE, NINLARO, ALUNBRIG, ICLUSIG), as well as near-term launches and will be focused on engagement with key external stakeholders (HCPs, KOLs, etc). This includes leading development of innovative, integrated omnichannel projects that serve multiple customer segments across relevant channels. The Lead also serves to advise key business stakeholders on digital communications, insights, methodologies, and best practices, supporting both understanding and enablement. The role will act as a catalyst between the marketing organization, key internal business partners and external agency partners, and will play a pivotal role in scaling the digital transformation for our oncology franchise.
Lead a team of digital marketers and be responsible for US OBU digital marketing initiatives within the scope of external stakeholder engagement
Ensure alignment across Brands, Sales, Insights and Analytics, IT, Strategy & Operations and relevant vendors when building and designing the digital engagement strategy and tactical plan
Identify innovative strategies to gain insight and build a digital approach
Lead creation of omnichannel plans that are integrated across channels, focusing on a seamless customer experience
Develop commercial digital roadmaps by asset that will include a gap analysis and a recommended plan of action that will enable the growth of in-line assets and launch plans for new assets.
Develop strategies and agile content enabled tactics for integrated, omnichannel engagement programs designed to achieve brand and business objectives
Provide sound business justification for investment in digital (e.g., based on market trends, audience insights, program analytics)
Create, share and evangelize digital engagement methodologies, such as agile content creation, marketing automation, personas, journey/experience maps, and CX frameworks
Define a high-level channel roadmap based on our stakeholder insights and brand imperatives to support brand campaigns (promoted brands and upcoming launch brands)
Identify new omnichannel customer facing initiatives and channels that will enhance the customer experience
Partner with IT to design IT system infrastructure based on requirements and needs from core stakeholders
Ensure continued coordination and communication with internal IT teams and vetted partners
Collaborate with core internal stakeholders to define digital strategy, translating needs into capabilities and mapping against an IT ecosystem
Develop robust, cross-brand data acquisition and analytics strategy
Oversee development of agile content and digital assets, managing internal and external partners and ensuring continued engagement with business teams
Ensure measurement & optimization strategy, KPIs, and system support are identified, developed & in place for all digital assets
Align with Insights & Analytics to provide expertise and advise on integrating digital topics into the scope of insights research to drive strategic and tactical. This could include, digital behavior analysis of key customer segments, digital landscape analyses of specific disease categories, competitive digital footprint analysis and monitoring.
Provide ongoing thought leadership across functional teams and infuse strong digital thinking across initiatives and projects. Keep core stakeholders abreast of emerging digital trends/technologies and innovative digital marketing programs
Facilitate awareness of digital services and systems to internal customers and other stakeholders
Drive digital excellence & building new capabilities in collaboration with external partners, as well internal subject matter experts
Enforce and own prioritization of digital marketing work within the brands; make trade-off decisions between activities & brands when necessary
Responsible for driving consistency across tactics, as well as cataloging & sharing innovative and best-practice ideas internally
Keep abreast of average ROI / impact of tactics; push thinking of marketers to deliver the highest value to Takeda
Look for innovative ways to improve current offerings while exploring new ways from within pharma and best practices outside the industry
Review/monitor tactical grid and dashboard for current and impending tactics to assist tactic prioritization
Manage team's career and capability development
EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:
10+ years of marketing, sales, digital agency or related functional experience in the pharmaceutical industry with 5 years in management-level positions with increasing responsibilities
5+ years of in-line marketing (with digital focus) experience at a commercial pharmaceutical organization
Wide breadth of business acumen and understanding of marketing methods, professional promotions, medical education, sales execution, market research, budget/forecast planning, and strategic planning
Strong communication and presentation skills
Experience with conflict resolution
Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
Extensive experience in both digital strategy and design and execution
Proven track record in marketing innovation
Ability to understand and leverage analytics to drive decision making
Strong leadership skills with a demonstrated capacity for people development
Experience in senior marketing positions at a commercial pharmaceutical organization
Pharmaceutical product launch experience
Able to sit for long periods at a desk
Able to read and review large quantities of printed material or online material
Requires approximately 10-20% travel
Willingness to travel to various meetings, conferences and could include overnight. Some weekend and/or international travel may be required.
Learn more at takedajobs.com.
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