Director, Product Marketing - Cloud Data Integration, Elastic/Advanced Serverless at Informatica LLC in Redwood City, California

Job Description:

Our Team

Informatica’s industry leading product marketing team has played a critical role in driving the marketing strategy behind the company’s undisputed leadership across five market categories. In addition to being a highly cohesive team, it is a group of fun, smart, nimble, multi-talented, and high-energy individuals, focused on driving impact for sales, customer success and overall market leadership for Informatica. Each member of our team owns a strategic part of the business and has specific areas of responsibility in multiple areas such as market strategy, competitive positioning, solutions messaging, market analysis, sales training, and storytelling. Many members of our team are seen as leading subject matter experts in the industry.  

Job Summary

You will be a key member of the team and will be responsible for product marketing for our industry-leading Cloud Data Integration – Advanced Serverless and Elastic Services. You will take complete ownership for product marketing around Cloud Data Integration - Advanced Serverless and Elastic, and work cross-functionally with product management, sales, alliance teams, and other groups within marketing, to drive key deliverables to support sales enablement, demand generation, and thought leadership.  

You will contribute to all aspects of product marketing – defining market strategies; creating sleek, provocative, and brilliant messaging and positioning; authoring compelling digital content; evangelizing our advanced serverless and elastic, Cloud Data Integration - Advanced Serverless and Elastic services  through social media, analysts, and press; enabling sales and partner alliances and showcasing customer success stories. You will help communicate through various channels how companies can succeed with Informatica’s Cloud Data Integration - Advanced Serverless and Elastic solutions to achieve their business goals.  

What You Will Do

Reporting into the Cloud product marketing portfolio team, you will be based in Redwood City, CA and will:

• Collaborate with product management, sales, field marketing, partner alliances and other functions to develop and execute the marketing strategy for Informatica’s Cloud Data Integration - Elastic and Advanced Serverless business and serve as the voice of the market for product strategy development


• Be a strategic team leader and mentor


• Be the company Go-To-Market expert and leader for Informatica’s Cloud Data Integration -Elastic and Advanced Serverless business.


• Develop product positioning and messaging that effectively differentiates Informatica’s Cloud Data Integration - Elastic and Advanced Serverless from the competition.


• Work with customers to develop compelling assets that tell the story of their success with Informatica’s Cloud Data Integration - Elastic and Advanced Serverless


• Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close


• Serve as a subject matter expert to enable the sales team to effectively articulate the value of Informatica’s Cloud Data Integration -Elastic and Advanced Serverless to prospects as well as actively participate in deals and customer meetings


• Develop thought leadership content to accelerate customer and industry awareness, and adoption of Informatica’s Cloud Data Integration- Elastic and Advanced Serverless, such as case studies, white papers, blog posts etc.


• Work with Corporate Marketing and Field Marketing globally to develop campaign strategy to rapidly drive awareness and build pipeline


• Evangelize our products and best practices via marketing events, webinars, social media and other channels


• Serve as spokesperson with press, analysts and at industry events


• Develop and drive the complete launch plan for new products 

Key Essentials

• 12+ years of work experience with 5-10 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment


• Ability to develop a deep understanding of Cloud, Elastic, Serverless and Cloud Data warehousing and market and solutions, customer pain points, competition and trends


• Experience with content development for complex products sold to IT or other technical buyers is strongly desired


• Exceptional written and verbal skills with meticulous attention to detail


• Outstanding communication skills, especially the ability to convert complex ideas into simple messages


• Proven ability to participate in and influence cross-functional teams


• Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features


• Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution


• Demonstrated ability to develop compelling and creative content that stands out 


• Bachelor’s degree or equivalent; MBA a plus

What does success look like?

1. Experience in Product Marketing especially Cloud and successfully growing the product/market to next level


2. Understanding of Data Engineering space – Elastic Compute, Serverless, Integration and Data Warehouse/Data Lakes


3. Experience working with cross-functional orgs --  Sales, Product, Marketing