Manager of Digital Marketing Measurement at ADP in roseland, New Jersey

Job Description:

ADP is searching for a Manager of Digital Marketing Measurement. This position will be responsible for end to end performance measurement of ADP's digital efforts. This includes all actions from documenting business requirements, data wrangling, development of insightful reports/dashboards, providing valuable insights, and actionable recommendations on how to improve or grow digital initiatives. Successful candidates will have a good understanding of B2B demand generation, omni channel digital marketing campaign analytics (including account-based marketing analytics), A/B CRO testing, and website performance (including content and personalization performance). He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives. He/she should be comfortable leading complex initiatives from start to finish independently.

Responsibilities

• Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges
• Design, develop and implement intuitive dashboards designed for easy consumption by business stakeholders.
• Present data findings to various stakeholders including senior leadership across marketing and sales.
• Partner effectively with a variety of business stakeholders including marketing, sales, operations, and external vendors.
• Partner with data operations and marketing operations to streamline reporting data set collection and storage.
• Make recommendations to enhance digital marketing's business intelligence tool stack.
• Perform ad hoc analyses as opportunities arise.

Qualifications

The ideal candidate must have an established track record in digital marketing analytics or similar role. The candidate must be a strong communicator and have a sharp analytical approach.

• Bachelor of science degree in marketing, information systems, computer science, statistics or applied mathematics.
• At least 5 years of relevant experience
• Strong analytical, processing and mathematical skills with ability to structure and conduct analyses.
• Deep experience with Tableau
• Skill merging diverse data from different platforms, formats, and environments
• Experience with data warehouses including AWS
• Experience with SQL or other querying languages
• Proficiency in Microsoft Office Suite (W/strong excel data skills)
• Experience with web analytics tools such as Google Analytics
• Experience with Eloqua reporting is a plus
• Conceptual thinker with proven analytical & problem-solving skills.
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insights
• Strongly motivated to be a player in a team which is constantly working to improve themselves through discovering new analytics techniques and software tools to improve the quality of our work.

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE® Magazine, and recognized by DiversityInc® as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.