Director, Lifestyle Category Brand Hospitality & Development at Hilton Global in McLean, Virginia

Job Description:

The Hilton portfolio of hotels is comprised of 18 industry leading and world-class brands. A dedicated team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, lead our Brands organization with the steadfast goal of strengthening and growing the Hilton portfolio. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, Conrad, Canopy, Tempo by Hilton, DoubleTree, Curio Collection, LXR Hotels and Resorts, Hilton Hotels and Resorts, Motto, Signia by Hilton, Tapestry Collection, Hilton Garden Inn, Hampton, Tru, Embassy Suites, Homewood Suites, Home2 Suites, and Hilton Grand Vacations.

What will I be doing?

The Director, Lifestyle Category Brand Hospitality & Development will be both a strategic partner and hands on doer - working with the category team and Global Heads to provide support in areas of projects, initiatives, and brand activities across all Lifestyle brands. You will focus on the execution of the strategic vision of the category and will be responsible for ensuring the projects and programs are activated with hotels and developers/owners. The role will be dedicated to ongoing efforts to engage and increase performance at the hotels and will require rolling up your sleeves. Interested? Read on!

• Advise on all areas of brand management including BPS and matrix to activate product and service improvement (utilizing SALT, CRM, and Tableau) and work with other internal departments to coordinate direction and support as needed.


• Work with hotels on performance management of metrics, trends, and triage of hotel new openings, ramp, and mature assets – including partnership with key partners.


• Provide internal support to various teams in activating sales and performance initiatives, brand level culture activities, and F&B projects/programming.


• Ongoing refreshment of existing brand materials – reviewing with responsible teams for PIPs, New Openings, QA Audits, and operational efficiency.


• Project and program management of brand initiatives including definition new programs and refinement of existing programs based on category imperatives and strategy.


• Handle the end-to-end implementation of projects/programs for all Brands in the category.


• Responsible for prioritizing projects including complexities of balancing multiple outstanding tasks in a matrix interdepartmental environment.


• Coordinate awareness and assist with the deployment of brand related tools, training, programs and resources, including current and future brand standards and budget assumptions.


• Act as a main contact for hotel management, management companies and owners regarding the brand positioning and philosophy, standards, programs, and support departments.

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

• Outgoing and optimistic personality with upbeat spirit for problem solving


• Outstanding communication (written and verbal) and presenting skills


• Integrity, teamwork, leadership, dedication, and flexibility


• Keen understanding of technology platforms; ability to see where efficiency with technology is applicable but can work in a pencil and paper low fidelity world

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• Eight (8) years of related professional experience


• Six (6) years of working in Hospitality Experience with Field-level hotel operations


• Experience in above-level property support (brand/corporate level)


• Experience in translating brand initiatives and strategies into operational programs


• 30% travel

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

• Ten (10) years of Hotel Operations experience

What is it like working for Hilton?

Hilton is the world’s leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.