Competitive Intelligence Advisor, Healthcare/Benefits at Cigna in Bloomfield, Connecticut

Job Description:

Competitive Intelligence Advisor – Individual and Family Plans (IFP)

VIRTUAL ROLE

Our Team

Cigna continues to make a significant investment in its Marketing team and the many deep areas of expertise within Marketing. Our Market Insight team supports fact-based decision making to enable our enterprise strategy.  Competitive Intelligence (CI) is one of several key functional areas within the Market Insights group.  Our mission is to integrate deep competitive intelligence analysis with strategic marketplace insights to drive competitively superior strategies and decision making across our lines of business.

The Role:

The Competitive Intelligence Advisor will develop and drive a CI insights agenda to support internal stakeholders and clients across the Individual and Family Plans (IFP) leadership and cross-functional team.  This role will report to the Competitive Intelligence Senior Manager for the Government Business and will be responsible for supporting multiple internal clients aligned with IFP. There will also be additional matrix responsibilities including tracking established and emerging national or regional competitors and other developing trends in the healthcare space.

Overall Responsibilities:

• Work closely with IFP leadership, product, marketing, market managers and pricing teams to gather, analyze and disseminate all relevant information concerning competitors’ solutions and strategies, value propositions and go-to-market strategies. The ultimate goal is to advise our business leaders on implications to strategy, market positioning, and business decisions to help drive wins and business growth across all IFP business.


• Assist IFP team with market expansion including assessment of competitor pricing and product offerings, new entrants, state profiles and overall competitive landscape assessment.


• Assist IFP team with new product development and new product launches including providing insights on competitor landscape, market size, growth and pricing in markets new to Cigna.

• Partner with internal and external stakeholders to monitor competitor activities, new technologies, market expansion and emerging threats and opportunities. Collaborate and strategize with business segment leader(s) and marketing partners on competitive priorities and projects/deliverables.

• Employ a mix of conventional data gathering and digital tools to identify competitor activities, developing industry trends, innovations, and disruptions in the exchange business and their impact on Cigna's buyer groups, products, and local markets.


• Continuously develop and grow internal and external network of sources and contacts to expand access to information and create meaningful CI insights aligned with identified and emerging competitors.


• Leverage Cigna's knowledge management tool to store and promote CI content, drive user engagement, find sources and stories and be accountable for buyer group engagement in CI process, deliverables, strategy and consumption.


• Develop research content for publications and contribute to regular and ad hoc CI releases e.g. news alerts, newsletters, research and white papers, etc.

• Support broader CI team to respond to ad-hoc requests from across the enterprise including other business units, product areas and GBS strategic initiatives.

Preferred Qualifications

• Bachelor’s degree, with MBA or other relevant degrees preferred


• Minimum of 5 years of healthcare or other benefits industry experience. Preference for business/competitive intelligence, consulting or research/strategy experience


• Strong analytical and problem solving skills, and ability to synthesize quantitative and qualitative data into strategy and actions


• Must exhibit strong desire to learn new areas of business, make an impact, engage with the team and drive business decisions with thoughtful and influential fact-based presentations.


• Ability to build and leverage internal and external relationships


• Executive presence to be able to face off with and gain the confidence of business leaders


• Excellent teamwork, communications and interpersonal skills


• Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions


• Ability to contribute individually and as part of a team 


• Lead and quickly demonstrate credibility as a subject matter expert in insights rooted in knowledge  and experience


• Well-organized, data driven and comfortable managing multiple projects


• Self-directed, goal oriented and personally accountable

Personal Competencies should include

• Analytical and investigative skills


• Priority setting


• Courage


• Comfort with ambiguity


• Goal oriented


• Personal accountability


• Interpersonal savvy


• Learning & applying quickly


• Ethics and values

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, you’ll enjoy meaningful career experiences that enrich people’s lives while working together to make the world a healthier place. What difference will you make?  To see our culture in action, search #TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.