Director - Ecommerce Operational Consulting at Berkeley Research Group, LLC in Boston, Massachusetts

Job Description:

Director 

BRG is seeking a seasoned professional with a track record of applying technology to generate invaluable real-time consumer learning and continuous improvement in marketing investment outcomes.   Ideal candidates are eager to take the next step in their careers, contribute within high-performing teams, and intrigued by a unique consulting service model.

Client experiences will typically range from focused channel optimizations, to full transformations of larger organizations across strategy, audience segmentation, data utilization and sources, technology assessment and team capabilities. We are seeking someone who is excited to share knowledge with the broader Corporate Finance client teams, and connect the clients marketing efforts to broader business outcomes. The candidate should anticipate client travel as needed, at times up to 4-5 days/week, and reside or willing to relocate to the greater Boston area

The director is expected to bring exceptionally deep expertise in 1-2 primary products/capabilities, while proactively taking responsibility for outcomes of wider client engagement. Directors on our teams are role-model citizens, building our team and business in many critical ways.  The Director is seen as an invaluable member of client teams, helping to move at a pace that is required by the business needs. The Director must objectively solve for each situation while earning client trust without turf issues – in many cases including CMO’s, CFO’s, CEO and equity sponsors.

Responsibilities:

AD/Director Functional Lead – Digital Marketing, DTC and E-Commerce

• Lead Practice thinking and intellectual capital in areas of Digital marketing and e-Commerce strategies, tactics, processes and tools


• Develop and apply frameworks for assessing client capabilities, identifying / quantifying opportunities and implementing / capturing benefits


• Manage project teams, occasional multiple teams, in conducting analysis, developing insights and recommendations and documenting and present findings to clients


• Bring deep functional expertise and knowledge to bear for client pursuits and project delivery, in several key areas:
  
  
  
  • Digital marketing strategies and media mix
  
  
  • Marketing Analytics and Effectiveness
  
  
  • Customer Relationship Management and Engagement
  
  
  • Customer Journey
  
  
  • Current / cutting edge technologies to support the digital
  
  
  • Promotional effectiveness and pricing (preferred)
  
  
  
  

As AD/Director in BRG Corporate Finance – Retail Performance Improvement Practice

• Reporting, analytics, insights: Lead strategy and provide executional review of most complex clients, with accurate data analysis and related strong value-generating insights


• Budget-optimization: Coach/train others to plan, deliver daily/weekly optimizations with test and learn focus, build innovative testing/learning capabilities


• Vendors: Strong understanding of current vendor capabilities, and which solutions best match client needs


• Media strategy: Ability to derive novel media strategies given unique client contexts in light of channel, solving some of the most complex marketing problems


• Team dynamics: positively contribute into most complex team situations, with ability to work across 2+ cases at a time


• Ownership: Proactively take responsibility for outcomes and impact. Owning / driving work streams and working to drive biggest impacts with least effort or investment


• Growth / Learning: Contribute expertise to high profile events, participate in IP development, contribute to sharing and teaching of others


• Example-setting: demonstrate behavior across team, taking on extras (recruiting, etc), establishing team-wide tone of optimization through change-uncertainty


• Client Deliverables: generates ongoing demand for expertise through client work and proposal support for current or future clients


• Client Engagement: Act as primary driver of internal training, demonstrate ability to be the primary owner / driver of client development efforts engaging with positivity and professionalism

Required Skills:

• 8-10 years of relevant Ecommerce experience – Prefer majority in a consulting environment, with some line management experience


• Exceptionally deep expertise in Ecommerce – Including display, marketing ROI, search, social, media mix, segmentation, personalization, other


• Experience with Amazon, as well as other Ecommerce platforms (leading retailers), and relevant Ecommerce success concepts


• Up-to-date fluency and comfort monitoring evolving online media and technology trends as well as competitive activity with the aim of driving best practice adoption in digital experience and Ecommerce – This includes the exploration of new and effective products or enhancements that will improve site experiences, digital marketing efforts and enhance consumer engagement


• Experience in working with / managing external agencies


• Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results. Experience building/acquiring, structuring and leveraging data sets


• Knowledge of and comfort with a variety of online tools, inclusive of marketing automation platforms, content management systems, CRM and web analytics


• Thorough understanding of marketing technology (tools and technology) including analytic packages, search platforms and data onboarding solutions


• Professional and positive approach, self-motivated, team player, dynamic and creative with ability to work on own initiative


• Experience using data as a strategic choice for the business to identify and use cases and fill gaps in data, processes and systems to realize the value


• Strong understanding of retail math and ability to identify and quantify initiatives with benefits that align to the P&L


• Strong verbal and written communication skills, with the ability to use storytelling to influence decisions

About BRG

Berkeley Research Group (BRG) is a global, full-service boutique consulting firm founded in 2010 that provides advisory services and data analytics to Fortune 500 and mid-size companies, private equity firms, hedge funds, and financial institutions and the senior executives who lead such organizations. BRG experts provide sophisticated financial, economic, analytical, operational, and strategic advice across a wide range of disciplines and industries. Headquartered outside Berkeley, California, BRG currently has over 40 offices across 5 continents and 1,300 professionals.

 

Candidate must be able to submit verification of his/her legal right to work in the United States, without company sponsorship. 

BRG is an Equal Employment Opportunity/Affirmative Action Employer.  All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.

   

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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