Marketing Platform Manager - Acoustic at Associated Bank in Green Bay, Wisconsin

Job Description:

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: careers@associatedbank.com

Job Summary
With expertise in the Multi-Channel Marketing Platform (MCCM platform), work with a variety of functional teams to design, scope and implement multi-channel marketing campaigns to support business goals. Focus on leveraging Acoustic marketing tools to use data to create consistent campaigns across email, web, SMS, social, and more to improve customer engagement, optimize campaigns, manage assets, and increase customer loyalty. To fully leverage all capabilities of the MCCM system and meet Marketing business goals, this position will play the role of system administrator, business analyst, technical implementation lead, and multi-channel marketing strategist. Must be highly organized and detail-oriented, with an understanding of all system capabilities to assist in creating roadmaps for future releases, solving for current limitations, and contributing to overall digital marketing strategy. Develop strong relationships and communicating across a wide range of constituents, including business/functional unit leaders, Operations/IT, Legal/Compliance and other Marketing support functions.

Job Accountabilities

• Support technology integrations, process workflows, and email trigger/journey creation to launch new programs, ensure data quality, and enable personalization at scale.


• Strong understanding of data integrations and technical capabilities to recommend improvements to marketing processes and launch of new initiatives.


• Develop and monitor project plans for the implementation of enhancements that includes functional requirements, resources needed, user acceptance testing, and overseeing the execution of the plan to ensure timely delivery.


• Act as system administrator to manage any system upgrades, issues/outages, permissions, etc., and provide training and support for these tools.


• Design and implement processes within platform to maintain quality standards and drive ongoing optimization and testing at scale.


• Gather needs and use cases from various teams and translate them into strategies and technology requirements to recommended solutions based on platform capabilities.


• Channel marketing activities, including trade, channel and category management. Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc. Direct marketing activities, via telephone, email, digital and/or mobile communications.

Education

• Bachelor's Degree or equivalent combination of education and experience Marketing, Business, or related. Required

• 4-6 years Must have in-depth, hands-on experience with IBM Watson tools, or a similar multi-channel system. Required

Compliance Statement
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated’s anonymous Ethics Hotline.

Associated Bank is committed to working diligently with any colleague who needs an accommodation perform the essential functions of the job. Please contact the Leaves & Accommodations office to request an accommodation.