Sr. MarCom Specialist at ZEISS Meditec Production in Dublin, California

Job Description:

SR. MARCOM SPECIALIST

DUBLIN, CA

Step out of your comfort zone, excel and redefine the limits of what is possible. That s just what our employees are doing every single day in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

The Senior Marketing Communications Specialist is responsible for strategic planning, development, and management of marketing communications programs that promote the sale of Meditec products and services. Programs are developed and implemented to assist in achieving sales targets and attaining marketing objectives as identified by senior management, marketing management and the overall marketing plan.

Consults with other areas of management or business units, sales departments and advertising agencies and media to effectively leverage online marketing, tradeshow participation and direct marketing. Accountable to producing projects within the overall marketing budget and implementing a means to measure results. Manages vendors and staff in the creation of sales aids and direct marketing, develops advertising program and campaigns. Schedules and manages media placements and recommends the media best suited to market products.

WE ARE LOOKING FOR PEOPLE WHO ARE KEEN TO TRY SOMETHING NEW:

Develop and implement marketing communications plans and tactics for assigned product lines and projects, working closely with Business sectors and Global marketing.
* Develop product and promotional messaging and content based on positioning, customer targets, and business objectives identified by Business Sectors and Global Marketing groups.
* Develop and coordinate Marcom plans and activities in support of the Meditec business and goals, includes sales collateral, budgets, schedules, presentations, advertising, emails, mailers, banners, landing pages, etc.
* Collaborate and coordinate with other groups, such as Sales and Service Center communication teams (SSC MarComm) as appropriate for the successful execution of Marcom activities
* Negotiate competitive project bids and manage work with vendors ensuring timely deliverables.
* Evaluate creative and ensure consistent look, messaging and branding across marketing materials
* Proactively suggest communication strategies and tactics that deliver against the objectives
* Use best practices and knowledge to determine the right marketing vehicle and mix
* Maintain and archive Marcom materials as needed working closely with QA and regulatory

YOU ARE:

* College degree, , in Business or Marketing, Communications, or related field.
* Five plus (5+) years experience in marketing/marketing communications
* Proven ability to develop and execute marketing communication projects independently
* Ability to integrate digital communications into broader marketing programs
* Advance knowledge of Microsoft Office software and email marketing systems.
* Demonstrated project management experience
* Good interpersonal skills and strong communication skills. Ability to manage up and across the organization.
* Exceptional communication and writing skills. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

JOIN US TODAY. INSPIRE PEOPLE TOMORROW.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes. We are an EEO/AAA/Disabled/Veterans/EEO employer

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.