Social Media Specialist at Bright Horizons Children's Centers in Watertown, Massachusetts

Job Description:

We are searching for a Social Media Specialist to join our team! You will be responsible for executing daily tasks related to company social media strategy. The strategy seeks to develop and harness a channel of 2-way communication via social networks and our branded online venues (Facebook, Twitter, Pinterest, YouTube, Instagram, etc.) that enhances our ability to develop and articulate our brand, generate leads, recruit staff, and monitor potential customer issues. Multiple internal constituents engage in social networking and each group - PR, Operations, Human Resources, Bright Horizons Foundation for Children, and select business units - develops their own strategy and tactics that best suit their audience and periodically synch up outreach with the Social Media Specialist.

MAJOR FUNCTIONS/RESPONSIBILITIES:

* Work in conjunction with the marketing leadership team to implement branded social strategies, increase fan engagement and grow followers.

* Develop expertise in all facets of digital and social media websites, blogs, etc. along with analytics software (e.g. Google Analytics) for the purposes of monitoring company presence and media exposure.

* Collaborate with corporate and field marketing, , PR and other teams to craft original and/or modified copy, implement promotions, and coordinate the communication of Bright Horizons brand, mission, values, and philosophy.

* Write and curate relevant content to engage consumer audiences and build connections.

* Provide training and technical support to departmental staff, particularly with social media sites and tools.

* Produce and edit art and digital photography for posts while also wisely leveraging existing branded photography assets.

* Collaborate to develop and implement promotions including promoted posts on Facebook, Twitter, and elsewhere.

* Train, assist, and guide non-web experts in updating social media channels.

* Evaluate new social channels and related tools that improve social media effectiveness and efficiency.

* Produce reports and dashboards for executive management on results (ROI).

* Analyze social activity/engagement and traffic to refine tactics accordingly.

* Act with agility and discernment to address complaints and other monitoring issues within BH's response guidelines and policies. Direct employee issues to appropriate HR point person on a case-by-case basis.

* Support consumer inquiries and issues that emerge on social channels, including reviews, mentions, comments, and direct messages. Escalate issues to appropriate business partners as needed; respond to positive inquiries & reviews.

* Support Bright Horizons social profiles and 3rd party listings. Including: adding and removing Facebook pages and admins, claiming and updating profiles across Google My Business, Yelp, and other 3rd party listing sites.

DECISION MAKING AUTHORITY:

* Independent decision making in daily execution of social media strategy, including ability to provide direct response to varied company constituents or directly manage response to external traffic on media sites when necessary.

* Demonstrate ability to assess and define issues requiring elevation and internal consultation.

* Analyze traffic and engagement related to company digital presence

Participate, analyze and contribute along with senior management to more significant decisions related to customer complaints, PR/reputation issues, and content provision.

EDUCATION/EXPERIENCE/SKILLS:

* Bachelor's degree in Digital Media, Advertising, Marketing, or related field.

* Minimum of 1-2 years in B2C social media with relevant consumer-focused. digital outreach experience, including knowledge of social network advertising.

* Superior communication skills, both written and verbal.

* Superior digital media, web content management, and PC computer skills, particularly PhotoShop, Illustrator, WordPress, Excel, and HTML (tagging, formatting, and link building).

* Detail-oriented with ability to stay organized and effectively prioritize, multitask, and meet deadlines.

* Proficient in all social media platforms.

* Must possess excellent interpersonal skills.

* Highly motivated and goal-oriented.

* Strong attention to detail and follow-up and excellent organizational skills.

* Problem solving, diplomacy and good judgment in considering the impact of decisions is essential.

* Ability to thrive in a collaborative, team environment; able to prioritize work in a fast-paced setting; and willing to be flexible.

* Excellent phone & customer service skills.

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf EEO English and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeosp.pdf EEO Spanish along with information on the https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf Family and Medical Leave Act (FMLA) and https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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