Loyalty Program Business Analyst - Blue Buffalo | Consumer (Pet Parent) Engageme at General Mills, Inc in Wilton, Connecticut

Job Description:

BOUT BLUE BUFFALO

Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. Our brand has experienced double and triple-digit annual growth over the past several years through strong ads, strategic marketing programs, and innovative product releases.

PURPOSE OF ROLE

\\"Love Them Like Family, Feed them Like Family\\".

This is an exciting time to be part of the Blue Buffalo family, as the company is on a journey to revolutionize relationships with consumers (Pet Parents). This role is key to Blue Buffalo's growth strategy: cultivating deeper, more meaningful relationships with Pet Parents that will drive incremental value and loyalty to Blue Buffalo. Blue Buffalo wants to be there to support consumers (Pet Parents) during all the moments that matter in their lives, so more consumers (Pet Parents) who love them like family can feed them like family. We are seeking a Loyalty Business Analyst to join our Blue Buffalo Consumer (Pet Parent) Engagement team and report directly to the Loyalty Program Strategist. The Loyalty Business Analyst will be responsible for performing complex financial modeling for the Loyalty program and support in the development and launch of a new loyalty program designed to foster consumer (Pet Parent) acquisition and engagement for Blue Buffalo.

KEY ACCOUNTABILITIES
- Work closely with the Loyalty Program Strategist to develop the Loyalty Program and supporting strategies.
- Run financial models and analysis on Loyalty programs incentives to test viability.
- Partner with analytics to understand segment needs and report on health of loyalty efforts.
- Responsible for analyzing key loyalty metrics, translating analytics into insights and making recommendations for offers and test and learn strategies.
- Analyze the loyalty database, pulling out key insights and making recommendations to continue to improve key metrics.
- Analyze and report on offer performance tied to Loyalty strategies. This includes calculating key KPIs, determining if the offer was successful, and recommending steps to improve results in the future.
- Collaborates with Loyalty Program Strategist to review and analyze consumer loyalty data, market research and the results of marketing programs to provide recommendations on adjusting loyalty strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
- Act as liaison for finance to ensure program metrics are aligned with Blue Buffalo financial targets and business goals; ensuring program efficacy.
OTHER RESPONSIBILITIES AS REQUESTED
- Understand and monitor the competitive landscape for consumer retention marketing.
- Ability to lead, direct and support cross-functional stakeholders and outside partners.
- Be a thinker and a doer. An innovator and a visionary. A structured advisor (internal and external) with a creative imagination.
- Partner with experience strategy leads, CX teammates and leadership to deliver on consumer (Pet Parent) needs.

MINIMUM QUALIFICATIONS
- Bachelor's degree in marketing or related area.
- Subject-matter expert in loyalty programs
- 5+ years of CRM/email or loyalty program experience
- Working with large amounts of data and summarize down to meaningful levels
- Proficient in MS Excel, Word, Outlook and PowerPoint
- Proficient in SQL
- Experience using data visualization tools, such as Tableau, preferred
- Statistical skills (e.g. familiarity with A/B testing) preferred
- Extremely knowledgeable about loyalty industry trends and competitive analysis
- Well versed in common Loyalty program benchmarks and measurement strategies
- Strong communicator with proven experience presenting to senior leadership, highly analytical, problem solver
- Experience with agency leadership and strong CPG team leadership
- Must be able to work in an environment with free-roaming companion pets
PREFERRED QUALIFICATIONS
- Highly collaborative with exceptional communication skills - written and verbal
- Internal consulting skills; ability to facilitate consensus across multiple stakeholders
- Demonstrated partnership with cross-functional teams
- Goal oriented, business-focused
- Positive attitude, leadership qualities, and flexible team-oriented approach to working with others
- Ability to translate strategy into tactical executions
- Loyalty Program experience
- Ability to execute on consumer insights
- Must be able to work in environment with free-roaming companion pets
- Pet enthusiast preferred
The location for this role is Wilton, CT. Please know the health and safety of our employees is always our primary concern. As the organization continues to navigate its response to the complex and evolving COVID-19 pandemic, we anticipate that the majority of us will continue to onboard and work from home. Candidates can expect that any travel will be delayed until COVID travel restrictions have lifted.
Relocation benefits will not be offered for this position. .

General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.