Design Strategist at Panasonic Corporation of North America in Palo Alto, California

Job Description:

Panasonic - Design Strategist

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey. about how Panasonic is creating a better life, a better world.
to see how our employees are shaping the technologies that move us.

What You'll Get to Do:
The Design Strategist is responsible for creating the product, design & business vision and leading from that vision when interacting with product management, program management, design, marketing, sales, and engineering teams.
- Lead secondary & primary research to identify the target customer, their relevant needs, behaviors and preferences.
- Synthesize research into a product positioning/promise.
- Conduct competitive analysis
- Size the market and business opportunity
- Build and refine business models including GtM channel strategy, high level marketing launch vision, market share assumption & sales forecast to deliver a pro forma profit analysis.
- Synthesize all of the above into one pager describing the opportunity, core defining features, pricing and business opportunity
- Develop detailed product MRD for Product Managers, and work closely with them to develop PRDs and functional specs with \\"the right\\" tradeoffs.
- Develop design brief to inspire \\"the right\\" design language for product
- Work closely with the marketing team on positioning, \\"Why to Buy\\" and marketing communication objectives.
- Work closely with sales team on channel strategy development
- Basic Qualifications - please cover the following areas:

What You'll Bring:
Education & Experience:
- Demonstrated ability to internalize and empathize the target customer
- Demonstrated ability to synthesize research and \\"invent\\" products and features.
- Expertise in market research & commitment to delving deep into user needs.
- Expertise in design and ability to attack executional challenges with an keen attention to detail to provide a superb customer experience.
- Excellent interpersonal skills as well as presentation, oral communication and writing skills
- Natural tendency to be curious, positive and creative.
- Team player who collaborates well with others

What We Offer:
- Competitive compensation package
- Comprehensive benefits
- Pet Insurance
- Paid Parental Care Leave
- Employee Referral Program
- Educational Assistance
- Flexible Work Program
- Volunteer time Off
- Casual Dress Code
- Total Well Being Program
Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America..