Category Leadership Manager at Constellation Brands in Dallas, Texas

Job Description:

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The Category Leadership Manager (CLM) plays an instrumental role as a research oriented, tactical member of the Category Leadership (CL) team that expands Constellation’s reputation as a high-quality, valued provider of CL recommendations. Exhibiting accountability and dependability, the CLM is proactive, collaborative, logical, highly flexible in analytical approach, and able to focus on desired outcomes, not just reactive, quick solutions.

Responsibilities

Influences and manages all space management projects for assigned customer(s).

• Influences assigned retailers schematic process to implement key shopper insights. Shopper First Shelf.


• Leads space management analysis and designs category shelf schematics following Constellation’s standardized planning processes, tools, and space strategies.


• Collaborates with Sales partners to determine account priorities, and pursue most impactful initiatives pertaining to space, assortment, and other sales analytics.


• Conducts space and distribution opportunity analysis to optimize revenue and profit by improving shopping convenience.


• Makes product addition and deletion recommendations by brand and package.


• Changes sub-category or segment flow, or brand-blocking techniques as directed.


• Quantifies expected results of proposed planogram changes.


• Initiates and/or attends customer meetings as appropriate.


• Participates in the reset decision making process with other vendors and merchandisers.


• Establishes, controls, and implements retail execution plan methods and procedures to improve overall project effectiveness.


• Defines all incremental human resources requested to be applied and makes requests as necessary to CL Director. Counsels, guides, and provides expertise to Category Analysts (CA) or Associate Category Analysts (ACA) who support the project in order to improve efficiency and effectiveness driving a continual improvement process.


• Guides the CA/ACA in the collection of raw data from the customer and cleanses as necessary to ensure accuracy prior to conducting any analysis or forming recommendations.


• Maintains schematic archives with accurate data for all required store combinations.


• Reports changes implemented including physical space gains/losses by brewer/brand.


• Measures schematics, post-implementation.

Participates in a wide variety of ad-hoc analytical projects.

• As directed by Director or Sales Lead, prepares category reviews or conducts analysis as a project lead. Extracts the requested and required raw data from retailer or Constellation systems as necessary including retailer proprietary POS, loyalty, or primary research systems and studies and Constellation syndicated data systems.


• Proactively identifies business growth opportunities and develops important category insights, solutions, and presentations for assigned customer(s).


• Attend and participate in business planning meetings.


• Provides input into assigned customers Annual Business Plan as well as the Joint Business Planning process.


• Seeks clarification or understanding as necessary.


• Updates scorecards for assigned customer(s) utilizing Constellation’s standardized format.

• Manages and tracks progress across all initiatives, summarizes and regularly reports on outcomes to the appropriate personnel.

Knowledge in:

• Moves beyond analyzing factual data independently by grasping a conceptual understanding of a wide range of information. Screens out irrelevant or vague information, questions the limits or quality of data, and integrates diverse themes or lines of reasoning to generate new insights or levels of understanding for the issue at hand.


• Expertly able to manipulate space management software (JDA, ProSpace, ProSpace+, or Apollo) to produce, organize, and present detailed or complex information in the most effective manner that expresses concepts and recommendations in a clear, direct, and concise message. Notices when raw data appears wrong or incomplete and is able to question its accuracy. Digs for details, distinguishes between, and disposes of information that is suspect or not pertinent to a solution.


• Extracts and uses data from secondary syndicated or primary retail systems. Comprehends what the measures imply and how they should be applied to a given situation. Clearly documents sources of data and organizes the information according the needs of the project.


• Completes high volumes of work with little oversight, focusing time and effort on key tasks to bring projects to a successful resolution. Resilient, keeps a rapid pace by grouping related tasks for efficiency without sacrificing accuracy. Transitions quickly between tasks.


• Responds positively to change. Embraces and commits, as a willing user, to new practices to complete responsibilities, solve problems, and accomplish goals.


• Promotes cooperation and shared commitment to achieve goals and deliverables collectively as a team. Helps to remove barriers to team productivity and ultimately, team success.


• Effectively defines projects’ scope, their purpose and criteria for success. Clarifies all team member related roles and responsibilities, deliverables, milestone dates, the sequence of tasks, and limits for independent decision making.


• Uses plain talk and the correct vocabulary, spelling, grammar, and punctuation to present information clearly, whether simple, complex, or technical in nature.


• Anticipates potential challenges and makes recommendations based on input.

Minimum Qualifications

• 1 – 2 years of space management experience.


• Expert knowledge of JDA Intactix or Apollo system usage and output, including the application of measures contained within.


• Proficient understanding of a variety of system output and application of measures contained within. These include the following:
  
  
  • IRI, Nielsen, or SPINS syndicated and panel data
  
  
  • Spectra
  
  
  • Retailer loyalty data
  
  
  
  


• Proficient in Microsoft Excel, Word, and PowerPoint.

Preferred Qualifications

• 3+ years of space management experience.


• 1 – 2 years of direct sales, merchandising, or retail store management experience.


• 1 – 2 years of category management, consumer or shopper insights, or research experience which included the management of sub-categories or segments of a category.


• Expert in Microsoft Excel

Physical Requirements/Work Environment

• Must be able to stand, walk, sit; use hands to finger, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; talk and hear.


• Must have close vision, distant vision, ability to adjust focus, peripheral and color vision.


• Must be able to work in an office environment primarily but periodically required to work in a warehouse environment with variable temperatures and lighting.


• Should be able to lift 40 lbs. on occasion.

Location

Additional Locations

Job Type

Job Area

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).