Director, Customer Experience, New Products at CFA Institute in Charlottesville, Virginia

Job Description:

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CFA Institute is the world's largest association of investment management professionals. As a global, independent organization, with a community of more than 175,000 members and 150+ member societies, we lead the investment profession by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society.

At CFA Institute, we care about our employees' mental, physical, social, and financial well-being. That's why we are committed to providing a comprehensive, competitive benefits package that offers flexibility to make choices that meet their needs:

• Health & Well-being benefits that are amongst the best in the industry with full comprehensive Medical, Dental, and Vision for employees and their family members
  
  


• Comprehensive Leave and Time Off plans
  
  


• A focus on Financial Well-being means that we stack our retirement benefits against the most competitive standards.
  
  


• Flexible work arrangements
  
  


• Wellness, Education, and Employee Assistance Benefits
  
  

Job Description Summary:

The Director, Customer Experience, New Products will ensure our most critical products and programs are designed and delivered with an optimum and aligned customer experience.

They work with product and program owners and enablers in the Credentialing and Professional Learning divisions to develop, optimize, design, and launch new program features and initiatives, ensuring CFA Institute delivers a consistent, customer-centered experience. They are hands-on and are responsible for defining and owning product marketing strategy for key initiatives and products in a cross-functional, high-impact role.

Job Description:

As a Director, Customer Experience, New Products you will have the opportunity to:

• Support business case development for new products, bringing insight on segmentation and targeting and product positioning
  
  


• Formalize process for gathering marketing requirements and lead completion of Market Requirement Documents for new products
  
  


• Lead marketing plans and launch plans for new products
  
  


• Define and run comprehensive go-to-market strategy and planning including positioning, communication of value proposition and launch strategy
  
  


• Develop KPIs for new products, including measurement frameworks and data feedback strategies
  
  


• Understand digital marketing best practices, including high-level channel strategies and SEO
  
  

The skills and experience required for this role are:

• Bachelor's degree or an equivalent combination of education and experience
  
  


• Professional experience with Product Management and Customer Experience.
  
  


• Experience in implementing new processes or frameworks within the marketing space.
  
  


• Fluency in English required; knowledge of additional languages would be useful.
  
  


• Demonstrated relationship management skills and a proven track record of leveraging those for overall success of a project or program
  
  

This opportunity is open to internal and external candidates. CFA Institute is committed to the professional development of its employees; first consideration will be given to internal candidates.

You can connect with the Recruiter on LinkedIn.

If you feel this opportunity could be the next step in your career, we encourage you to click "Apply" and complete our three-minute application.

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We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location .

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