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VP - Digital, Marketing & Guest Experience - Travel Benefits at JPMorgan Chase Bank, N.A. in Wilmington, Delaware

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Description

The VP will lead strategy and development of Chase customer digital travel customer experience on Chase channels (Chase.com and mobile) and in partner channels and drive customer engagement across Chase customer segments for travel benefits.

VP will partner with experts across Chase's Centers of Excellence including: Digital, Ultimate Rewards/Travel, Marketing Research, Brand and Analytics teams to define the customer experience strategy and execute strategy to achieve digital travel customer experience.

Specifically, the VP will have responsibilities in these key areas:

Digital Experience & Engagement


  • Lead new Travel benefits digital concept development and prioritization internally and with partners, as applicable
  • Partner with digital product owners to deliver mobile and digital capabilities and strategies
  • Influence long-term roadmap for future development and enhancements
  • Partner with 3rd parties to identify integration opportunities and oversee integration plan
  • Lead on driving capabilities prioritization, testing and marketing for new travel mobile capabilities

Customer Marketing and Guest Experience

  • Develop internal and external marketing strategy for new travel benefit, including industry awareness and communication strategy
  • Partner with Brand and Sports & Entertainment teams on brand development, experiential strategy and guest experience strategy
  • Serve as partner point of contact for all customer marketing and guest experience
  • Work closely with Customer Marketing team and across Chase lines of business to drive customer engagement with other Chase products, as applicable

Qualifications:

  • 7+ years digital / marketing and experiential experience required, travel or financial services industry preferred
  • Strong understanding of digital experience, digital channels and end to end project management
  • Outstanding relationship management and ability to work within a highly matrixed structure
  • Critical thinker, ability to influence and problem solve
  • Excellent communication skills: can articulate clearly the "so what" from data and make recommendations
  • Proactive, action-oriented and results-driven; can prioritize and manage multiple complex initiatives at the same time
  • Effective in a fast-paced, deadline-oriented environment
  • MBA preferred, Bachelor's degree required
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans





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