Web Producer at NI in Austin, Texas

Job Description:

Why NI?

There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.

The people: We’re looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.

The ideas: What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.

The technology: With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.

We’ve long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.

No matter your career path, we’re here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster. 

Are you up for the challenge of helping shape humanity for the next 100 years? If so, let’s get started, and let’s Engineer Ambitiously together.

Web Experience Strategist  
Highly motivated, strategic, data-driven, and experienced Web Strategist. As an expert in this area, you will work with business stakeholders, creatives, SEO, and developers to create compelling, effective, and innovative online experiences that result in remarkable, impactful experiences for our customers. 

You will be responsible for managing, understanding, and driving success metrics (conversion, revenue, task completion, customer satisfaction, and others) for the most impactful areas of ni.com. 

You’ll do this through a data-driven process (quantitative and qualitative) and by partnering with a cross-functional team to execute. Finally, you’ll also be collaborating with key product partners to understand their business goals and how to prioritize initiatives based on overall business impact. 

This is a highly visible role that requires you to be resourceful, creative, and persistent.  

  

You Will:  

• Define Key Performance Indicators (KPIs) and measures for site section  


• Unify cross-functional teams to ensure that web initiatives are implemented to support business strategies with an eye towards performance and conversion  


• Formulate and define requirements for specific sections of the website 


• Develop requirements necessary to deliver the solution and work with technical team on scope necessary to deliver timely solutions (MVP, trade-offs, balance short- and long-term). Familiar with Agile methodologies and able to define Epics and User Stories 


• Understand and manage individual web commitments, including assessment of how/why we are hitting or missing projection and driving actions to remedy any shortfalls  


• Assist with quality assurance, ensuring consistency of customer experience  


• Partner with Analytics, Operations, and tooling teams (Adobe Experience Manager (AEM), Search, etc.) to understand and clearly communicate web redesign/test results and implications. Determine and communicate next steps accordingly to stakeholders and cross-functional team.  


• Understand resources and culture to ensure appropriate communication, delivery and support of recommendations  


• Drive long-term Web strategy by balancing data, technology, design, and customer needs  


• Lead projects leveraging a user-centered design approach  


• Act as the voice of human behavior within the engagement teams, ensuring that appropriate research and design underlies business solutions  


• Plan, conduct, and lead business partners and SMEs to provide input; white-boarding sessions, workshops and project meetings  


• Advise business partners of current UX methodologies and best practices that drive results, while maintaining flexibility and adapting to their methods. 

A strong candidate will have: 

• A BA/BS Degree. 


• 5 - 8 years of relevant professional work experience (digital and/or web strategy, project management, content strategist, UX). 


• Expertise in web analytics and tracking implementation. 


• In-depth working knowledge of Adobe Analytics, AEM, etc. 


• Experience leading, mentoring and inspiring a team. 


• Experience in successfully growing relationship and creating customer success. 


• Be passionate about doing B2B marketing for the fast-growing technology and software companies. 


• A willingness to learn, help out, and go the extra mile. 


• Be driven and determined to continually grow as a person and as a professional. 


• Take initiative: Identify opportunities for improvement and take them to the next level without being told. 


• Be flexible and adaptable in managing your time and schedule in a rapidly-changing environment. 


• A positive attitude in everything you do. 


• Be always ready to take on a new challenge and the intuition and good judgment to get through it successfully. 


• Superior communication skills, incredible writing skills, strong listening skills and excellent quantitative skills. 


• Bold goals and the drive to be your best in a competitive space. 

 

National Instruments is an equal opportunity and affirmative action employer, committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

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