The Sr. Manager, Media Sales is responsible for driving revenue by engaging with relevant brands and agencies and will prospect, develop, expand and manage key and assigned accounts to drive revenue and build business opportunities for the Walgreens Retail Media Program. The Sr. Manager is responsible for direct advertiser sales, including negotiations and management of strategic partnerships at senior levels within the advertiser's organization, and in concert with their agency. Collaborates internally and with strategic vendor partners to generate a high volume of sales-related activity including presentations, RFP's, custom proposals, etc.
Job Responsibilities:
Drives the sales cycle for WAG by building a strong pipeline of demand for Walgreens advertising solutions among a subset of both existing and new clients.
Understands client needs and pitches advertising and data solutions that will best serve their needs through capability overviews, demonstrations, negotiations and management of sales activities.
Responsible for direct advertiser sales, including negotiations and ownership of strategic partnerships at senior levels within the advertiser's organization, and in concert with their agency.
Coordinates cross-functional teams (e.g., media planning, ops, analytics) to develop and implement marketing strategies (both onsite and offsite).
Reviews results of campaigns to continuously look for opportunities to serve clients better through enhanced products and capabilities.
Actively listens to the needs of advertisers and champions opportunities to drive growth and consideration of the Walgreens offering in the marketplace.
Develops leads, cold calls potential advertisers, manages existing customer relationships and closes the deal, either over the telephone or in person with the aim of maximizing sales revenues, increasing their portfolio and hitting targets.
Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.
An Equal Opportunity Employer, including disability/veterans
Walgreens www.walgreens.com is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. As America's most loved pharmacy, health and beauty company, Walgreens purpose is to champion the health and wellbeing of every community in America. Operating more than 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving approximately 8 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with platforms bringing together physical and digital, supported by the latest technology to deliver high-quality products and services in local communities nationwide.
Basic Qualifications Bachelor's degree and at least 4 years of experience in media sales OR High School diploma/GED and at least 7 years of experience in media sales 5-7 years of successful media sales experience with a background in Digital Media Sales
Deep understanding of the online advertising space with a focus on exchange and audience-based selling and the technologies that enable it
Relationships with relevant brand and agency teams
Experience with partner/channel management, business development and negotiations with executives that may be C-levels within their organizations
Preferred Qualifications Bachelor's degree and at least 5-7 years of experience in media sales