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MARKETING SPEC 2 (Marketing Analyst) - 13292 at University of California - Davis in Davis, California

Posted in Other 30+ days ago.

Type: Full Time





Job Description:

Job Summary

Under general supervision, direct and manage the marketing and outreach efforts for the products services offered by the UC Davis Mouse Biology Program (MBP) and affiliated entities, including the NIH Mutant Mouse Resource and Research Centers (MMRRC), MMRRC-Informatics, Coordination, and Service Center (ICSC), the Mouse Metabolic Phenotyping Center (MMPC), the Knockout Mouse Production and Phenotyping (KOMP2) project, and others. Of these, approximately half of the time will be spent on MMRRC-ICSC activities. The MBP and these other entities are separate projects with similar marketing needs. Develop yearly marketing plans which identify target markets, opportunities and strategies for the promotion of products and services for the MBP, MMRRC-ICSC and other entities. Develop and manage social media campaigns for the MBP, MMRRC-ICSC, and other entities Identify opportunities to leverage outreach efforts and partner with outside organizations as appropriate. Write, edit and produce marketing collateral and annual stakeholder report. Manage monthly, and quarterly direct-email campaigns. Track expenditures and make recommendations for future development. Oversee all logistics for scientific conferences, research fairs and special meetings. Arrange registration of personnel, evaluate and purchase display booth space and services, and arrange transportation of marketing materials and provide post event evaluations of effectiveness. Prepare and present monthly analysis and evaluation on marketing and outreach efforts. Oversee monthly internal MBP Outreach & Marketing committee and similar meetings in association with (including funded effort support from) the MMRRC, MMRRC-ICSC, KOMP2, MMPC, and other programs. Provide marketing and outreach presentations at internal meetings and national and international teleconferences.

POSITION INFORMATION

Salary Range

$21.46 $43.15/HR.

No. of Positions

1

Appointment Type

Career

Percentage of Time

Fulltime, 100%

Shift Hours

Monday Friday 8:00am to 5:00pm

Location

UC Davis

Union Representation

No

Benefits Eligible

Yes

Apply by Date

12/17/2020

PHYSICAL DEMANDS

Sit at a desk in front of a monitor for long periods of time.

WORK ENVIRONMENT

Work in an area where animals are used as models for research.

UC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.

QUALIFICATIONS

Required:

-BA/BS in Marketing, Communications, Public Relations or related degree and or experience.

-Experience creating and implementing marketing plans and strategies, providing a wide array of marketing, communication and outreach activities in a research, scientific or healthcare setting.

- Political acumen and experience with building consensus with outside organizations towards a common objective.

-Skills to identify, gather, compile, distill, and organize information from multiple sources and present in an appropriate, understandable format.

-Organizational skills to work on projects with competing deadlines, establish goals and workload priorities and able to respond to a diverse and changing workload.

-Writing and editorial experience to produce clear, well-organized information; experience editing copy for correct grammar, spelling and punctuation.

-Experience performing quantitative analysis to define objectives, seek appropriate information sources, formulate logical conclusions, and recognize alternatives.

-Skills with computer systems, spreadsheets, word processing, presentation software, desktop publishing, developing digital images in electronic formats and managing several social media accounts simultaneously.

- Experience in making transportation, space, and service arrangements for marketing materials at national and/or international meetings.

Preferred:

-Experience working with government/grant funded programs.

-Experience working as part of a coalition of outside institutions.

SPECIAL REQUIREMENTS

Background Check

NA

EEO/AA Statement

The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

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