Marketing Communications Manager at Trimble Inc. in Westminster, Colorado

Job Description:

THE MARKETING COMMUNICATIONS MANAGER WILL CREATE AND DIRECT THE EXECUTION OF MARKETING STRATEGIES FOR THE BUILDING CONSTRUCTION FIELD SOLUTIONS DIVISION. THE PRIMARY GOALS OF THIS POSITION ARE TO INCREASE AWARENESS AND DRIVE DEMAND FOR TRIMBLE BUILDINGS FIELD TECHNOLOGY PRODUCTS AND SOLUTIONS.

THIS ROLE IS IDEAL FOR AN EXPERIENCED MARKETING PROFESSIONAL WHO IS READY TO BE A PLAYER/COACH, WITH A PROVEN TRACK RECORD OF DIGITAL MARKETING, DEMAND GENERATION, AND MULTI-CHANNEL EXPERTISE. A SUCCESSFUL CANDIDATE WILL HELP THE DIVISION ACCELERATE AND USE DATA TO GUIDE MARKETING STRATEGY.

RESPONSIBILITIES:

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OWN AND DIRECT ALL MARKETING INITIATIVES FOR THE DIVISION.
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COACH A TALENTED TEAM OF FIELD MARKETERS WHILE BALANCING COMPETING PRIORITIES AND OVERSEEING THE DEVELOPMENT AND EXECUTION OF BUSINESS-CRITICAL INITIATIVES.
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DRIVE CUSTOMER ACQUISITION, ADOPTION, AND RETENTION ACROSS A VARIETY OF DIFFERENT CHANNELS.
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COLLABORATE WITH THE PRODUCT, OPERATIONS, AND CUSTOMER EXPERIENCE TEAMS TO ALIGN AROUND INITIATIVES AND ACCOMPLISH DIVISION GOALS.
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OWN THE REPORTING ENGINE AND ANALYSIS FOR MARKETING PROGRAMS, WORKING WITH YOUR TEAM TO EVALUATE RESULTS AND IDENTIFY OPPORTUNITIES FOR GROWTH AND EXPANSION.
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COLLABORATE ACROSS CONSTRUCTION DIVISIONS AND WITH SECTOR MARKETING TO DELIVER CROSS-SELL OPPORTUNITIES.
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OWN AND CONTRIBUTE TO THE DIVISION PR STRATEGY.
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BE THE PRIMARY MARKETING CONTACT FOR TRIMBLE S BRANDED DISTRIBUTION CHANNEL BUILDINGPOINT; OWN AND DIRECT THE BRANDING FOR BUILDINGPOINT.

PREFERRED QUALIFICATIONS:

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EXPERT COMMUNICATOR IN BOTH WRITTEN AND VERBAL DELIVERY.
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EXPERIENCE MANAGING AN INTERNAL TEAM AS WELL AS COMMUNICATIONS AGENCIES, FREELANCERS AND/OR CONTRACTOR TALENT.
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EXPERIENCE WORKING WITH DIRECT AND INDIRECT SALES CHANNELS.
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EXPERIENCE DEVELOPING AND ANALYZING LEAD LIFECYCLES AND CONVERSION METRICS.
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DEGREE IN COMMUNICATIONS OR MARKETING PREFERRED.
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EXPERIENCE WITH A VARIED MARTECH STACK INCLUDE MARKETING AUTOMATION (MARKETO), CONTENT PLATFORM (UBERFLIP), ABM MANAGEMENT (6SENSE), AND CRM (SFDC).

DESIRED CHARACTERISTICS:

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CURIOSITY: YOU RE INQUISITIVE AND KNOW HOW TO OBSERVE AND IDENTIFY PATTERNS THAT IDENTIFY TRENDS AND KEY INSIGHTS. YOU KNOW HOW TO ASK THE RIGHT QUESTIONS TO UNCOVER BIG IDEAS.
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CREATIVITY: YOU RE INNOVATIVE AND RESOURCEFUL, AND EQUALLY APPLY BOTH THE LEFT AND RIGHT SIDES OF THE BRAIN.
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DIPLOMACY: YOUR STYLE AND REPUTATION ENCOURAGES COLLABORATION AND THE WILLINGNESS OF OTHERS TO SUPPORT YOUR EFFORTS.

Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D