Senior Marketing Manager, GovCon SMB at Deltek Inc in Herndon, Virginia

Job Description:

Position Responsibilities
Deltek s GovCon Demand Center seeks a Senior Marketing Manager to join their team to promote Costpoint s leading position in the Government Contracting (GovCon) space. The Senior Marketing Manager will strategically develop and execute modern-marketing, multi-channel strategies with the goal of generating leads, opportunities, pipeline and revenue, with the ability to report out on the successes of campaigns. This candidate will also provide functional-level virtual and in-person event strategy and execution expertise.

PRIMARY DUTIES:

* Develop go-to-market strategies to generate net-new SMB sales accepted opportunities (SAOs) leveraging a modern, multi-channel marketing mix.

* Use past campaign performance as indicators of future performance to inform strategy development

* Support demand waterfall optimization and year-over-year improved performance

* Develop a deep understanding of customers, products and the buyer s journey.

* Present to upper management to get buy-in and secure budgets, as well as report results.

* Collaborate with internal stakeholders (marketing, sales, customer success, product management, product marketing) to build cross-functional cohesion and align strategy to overall content calendar, personas and product positioning

* Explore new ways to reach our target customers for lead opportunities

* Work with Product Marketing to develop go-to-market launch campaigns for new products and product enhancements

* Oversee webinar, event, tradeshow functional area as a part of larger marketing campaigns

* Develop the before, during, and after event campaign plan to include the appropriate multi-channel marketing mix

* Develop and execute a speaking program to expand GovCon s thought leadership reach and exposure

* Coordinate with digital liaison to develop the best SMB digital campaign strategy

* Coordinate with the Events Team for live and virtual events

* Educate Sales, SDRs and Customer Success with briefings on upcoming programs and messaging.

* Negotiate event, sponsorship, and speaker contracts while overseeing the event budget

* Leverage 3rd Party content syndicators to help scale demand generation efforts

* Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.

* Ensure that content reaches the right part of the sales funnel at the right time.

Qualifications

* 6+ years of experience in B2B SaaS demand generation marketing, SMB experience preferred

* Entrepreneurial mind-set with startup experience

* Strong ability to measure, analyze, and report campaign performance repeatedly and consistently

* Demonstrated experience working in a multi-channel modern marketing environment

* Strong organizational and project management skills; able to handle multiple projects and meet deadlines

* Creative problem solving, always thinking of the next thing to test or pilot

* Comfortable working autonomously; can think strategically, tactically and analytically

* Able to interact and collaborate with a wide variety of individuals within the organization and externally

* Demonstrated strong interpersonal skills and excellent verbal and written communication skills

* Experience working closely with a sales organization with a strong affinity for sales team success

* Solid experience with Salesforce CRM, Eloqua or Marketo marketing automation, ON24 web conferencing, and other marketing tools

* Expert-level proficiency with Excel, Microsoft Word, PowerPoint

Company Summary
Better software means better projects. Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. More than 30,000 organizations and millions of users in over 80 countries around the world rely on Deltek for superior levels of project intelligence, management and collaboration. Our industry-focused expertise powers project success by helping firms achieve performance that maximizes productivity and revenue. www.deltek.com

Deltek, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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