Analytics Director at Young & Rubicam Inc. in Memphis, Tennessee

Job Description:

Description
Position at VMLY&R

At VMLY&R, we create connected brands. We resist the usual ways of seeing, doing and thinking - harnessing creativity, technology and culture - to reimagine the entire connected consumer experience. Our goal? To create work that becomes part of people's lives, to drive value for our clients and, in the best of cases, to impact the world.

We're looking for an experienced data leader who will bring a proven approach to our analytics group in creating a best in class data experience and activation for one of our CPG clients. This person will be a key member of the agency innovation team focused on driving and managing the overall data strategy and data management programs from acquisition to loyalty.
Responsibilities

• Implement an end-to-end data practice including acquisition, analysis and recommendations to fuel both business insights as well as creative insights


• Create strategies that build and optimize consumer databases for use in a range of marketing programs


• Work hand-in-hand with a variety of roles on both the client and agency side to make data understandable and actionable


• Oversee execution of data and analytics roadmap, including establishing projects for delivery


• Working with the corresponding leadership teams and clients on establishing programs and products


• Lead integration and deployment of partner-based and internally developed data products


• Deploy portfolio of data and analytics services to drive efficiencies in business areas through automation and improved business intelligence


• Interest or experience in sports and fan data a plus

As part of the WPP Group, VMLY&R offers one of the best overall compensation packages in the business.
Required Skills

• Experience in business intelligence, data warehousing and ecommerce


• Structure analytical problems, extract and analyze data, and present findings and insights


• Demonstrate problem-solving ability with emphasis on drawing inferences with data


• Demonstrate an understanding and ability to connect CRM, paid media tools and Social Monitoring tools with site analytics tools to gain integrated online marketing insights


• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends


• Contribute to client's direction and strategy, and influence decision-making based on information gained from deep-dive and ad hoc analysis


• Demonstrates expertise in the visualization of data

Required Experience

• 7+ years relevant experience with 5+ years' experience in Web Analytics, Social Insights, Business Intelligence, Marketing analytics or other highly-quantitative field


• Direct experience with implementing business intelligence, data, and advanced analytics solutions.


• Experience working independently and self-managing projects supporting multiple stakeholders


• Expert with web analytics platform(s) (Adobe, Google Analytics, etc.)


• Experience with CRM programs and systems such as Salesforce


• Master's Degree in Computer Science, Advanced Analytics, or Statistics preferred

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer .

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