Brand Manager, Vertx at Fechheimer Brothers Company in Cincinnati, Ohio

Job Description:

Position Description:

• Ownership and development of brand marketing and sales plan.


• Demonstrated project management skills and execution of brand marketing initiatives across all consumer touch points (e.g. promotions, web, print, social, events, business and product development, channel management, program development, etc…)


• Marketing leadership as a self-starter, team collaborator, creative and strategic analysis abilities


• Experience establishing and managing marketing spend, and tracking and monitoring ROI


• Drive market research and consumer understanding


• Ideation development and business building ideas


• Management of brand promotions activities – concept to measurement


• Enjoys working in conjunction with teams to develop the brand and communications strategy


• Creates plans to connect the brand to its key stakeholders and distributing partners


• Creates segmented marketing communication plans for key geographic areas


• Develops and coordinates offline and online marketing and communication resources


• Development and monitoring of corporate design and printed matter to align with brand direction


• Collaboration with Brand, Product Innovation, Sales, Social Media, Events and Communications teams to maximize success of all brand activity

Required Knowledge, Skills and Abilities:

• Must exhibits passion for marketing verticals and key stakeholders within industry


• Must be able to distinguish differing brand goals for mid-size markets vs commercial markets


• Individual must be driven by team-focused environment, not individual accolades


• Strong listening skills, ability to learn quick and pick up on complex ideas


• Ability to manage and scope a project from beginning to end, and meet deadlines


• Knowledge of the public safety, law enforcement market a plus


• Decisive in driving the growth of the brand; Trend awareness and research savvy


• Exhibits strong interpersonal, verbal and written communication skills


• Must possess strong organizational skills, proofreading skills and attention to detail


• Willingness to multi-task, jump in and help any campaign

Job Requirements:

• Bachelor/Masters degree in Marketing, Communications or related field


• Three (3) to Five (5) years or more experience in marketing required.


• Proficiency with Microsoft Office Suite, Adobe Creative Suite, and a variety of social channels


• 25% or less travel required

Essential Functions/Physical Demands:

• Positional: Driving in accordance with job duties assigned. Infrequent standing and walking. Constant sitting.


• Gross Mobility: Rare climbing, or crawling. Infrequent balancing, stooping, kneeling, or crouching. Frequent to constant reaching and handling.


• Sensory: Rare tasting/smelling. Infrequent use of color vision. Occasional use of far visual acuity, depth perception, and field of vision. Frequent use of near and midrange visual acuity, and visual accommodation. Frequent to constant talking.  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

See job description