Digital Marketing Manager, Public Safety at Fechheimer Brothers Company in Cincinnati, Ohio

Job Description:

Position Description:

• Build, plan, implement and manage the overall digital marketing strategy


• Stay up to date with the latest technology; vocalize and recommend best practices for implementation


• Measure and report on ROI and KPIs; campaign performance effectiveness; manage digital marketing budget


• Oversee all the company's public safety related brands, including digital platforms on web, mobile, and PC with brand reputation management, quality of content and growth strategies


• Track and measure SEO and Google Analytics metrics and provide reports


• Research and forecast future sales and performance trends


• Research competitors: audit customers on interactive platforms and provide suggestions for improvement


• Manage auditing of website content in conjunction with other departments to maintain accuracy of information


• Ideate and implement online advertising and search engine marketing initiatives


• Supervise, lead and motivate Digital Marketing Specialist to develop and maintain creative for web banners, email blasts, websites while maintaining brand standards


• Perform content review and daily web maintenance for true optimization, field technical solutions and analysis


• Develop, maintain, and leverage lead generation tools for targeted email campaigns


• Provides insight to the business unit on how to best develop and leverage capabilities for the organizational growth


• Collaborate and manage relationships with major suppliers, vendors, or sub-contractors to ensure the organization receives standards of service.


• Perform other duties as assigned

Required Knowledge, Skills and Abilities:

• Must possess strong digital acumen and the ability to articulate strategy in team environment


• Ability to complete tasks and meet deadlines


• Exhibits strong interpersonal, verbal, and written communication skills


• Individual must be driven by team-focused environment, not individual accolades


• Ability to quickly learn and pick up on complex ideas


• Willingness to multi-task, jump in and help any campaign

Job Requirements:

• Bachelor’s or Master’s degree in Web Design, Graphic Design, Marketing, or related field


• Proficient in HTML and CSS; Adobe Suite including Dreamweaver; utilization of Goggle analytics, SEO management


• Experience as conduit between IT and Marketing preferred

Essential Functions/Physical Demands:

• Positional: Driving in accordance with job duties assigned. Infrequent standing and walking. Constant sitting.


• Gross Mobility: Rare climbing, or crawling. Infrequent balancing, stooping, kneeling, or crouching. Frequent to constant reaching and handling.


• Sensory: Rare tasting/smelling. Infrequent use of color vision. Occasional use of far visual acuity, depth perception, and field of vision. Frequent use of near and midrange visual acuity, and visual accommodation. Frequent to constant talking.  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran

Behaviors

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well


• Innovative: Consistently introduces new ideas and demonstrates original thinking

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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