NATIONAL MARKETING SPECIALIST at Gulfside Supply, Inc. dba Gulfeagle Supply in Tampa, Florida

Job Description:

NATIONAL MARKETING SPECIALIST

JOB SUMMARY

Overall Responsibility for the National Marketing Manager will be to work closely but cross functionally with key department heads that included but not limited to sales, operations, human resources, safety, and executive management.  The role will report directly to the Executive Vice President of Sales and will have the opportunity to develop, create and support the overall marketing plan and initiatives both internally and externally of Gulfeagle Supply.

The National Marketing Manager will work closely with each branch personnel to develop their strategic marketing plans to incorporate and leverage the overall universal plan of the business.   Responsibilities include but not limited to data analysis, reporting, market research, competitive analysis, planning, press liaison and management, social media management, online presence, customer specific marketing initiatives, internal communications and sales optimization support.

RESPONSIBILITIES:

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  Create, develop, and support overall marketing plan of the corporation
  


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  Creates content for traditional, web, social, digital, and emerging communications platforms, which plays a key role in marketing for the overall business
  


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  Responsible for the Gulfeagle brand in the market
  


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  Social Media management creating an inclusive presence in the market
  


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  Work with online tools to create online presence within the roofing contractor arena
  


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  Online management to include website management and product for purchase initiatives
  


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  Management of online initiatives to identify trends and opportunities for future company growth
  


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  Develops methods and strategies for assessing large amounts of data
  


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  Examines and adhere to company marketing budgets
  


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  Conducts research into competitive companies and the surrounding market
  


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  Support research and analysis for acquisition or branch expansions
  


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  Crafts web, print, and email experiences that optimize sales growth
  


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  Study purchase trends of contractor base and target demographic
  


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  Work with branch and sales management teams to create and implement local strategies to drive revenue and profitability
  


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  Creates sales evaluation reports in relation to marketing initiatives to review ROI
  


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  Suggests adjustments and revisions to promotional and marketing strategies to improve sales and profitability
  


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  Serves as a consultant for company marketing/sales strategies
  


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  Attends and participates in sales strategy meetings
  


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  Responsible for creation, distribution and management of press release initiatives
  


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  Leads informational sessions for staff to explain sales and marketing trends in the roofing market

**All new hires must complete pre-employment background check and drug test**

JOB QUALIFICATIONS:

Well organized person with strong marketing background in a variety of disciplines, including online, virtual, print, and media.   A person who is very dependable, self-starter and who can work independently.  Preference given to those who hold degree (or equivalent work experience) in marketing. 

EDUCATION:

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  Must have some college experience either having graduated or working towards graduation.  Prefer marketing experience across multiple platforms and preferred but not required to have knowledge in building materials and/or roofing/contractor sector. 
  
  
  

COMMUNICATION AND ORGANIZATION:  

Must have excellent communication skills, and the ability to work in a dynamic, fast-paced, high energy and positive environment.

KNOWLEDGE, SKILLS AND ABILITIES:

A proficient knowledge of Microsoft Office as well as online social media and website creation/management.  Speaks confidently and articulately in front of a group and works well with the team.  Demonstrate the ability to think both analytically and creatively.  Possesses strong problem-solving skills. Works well with a team. Possesses strong writing skills.  Is capable of conducting independent research. Demonstrates familiarity with traditional and online media platforms

Competitive Benefits Package:

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  401(K) Retirement Plan including Employer Match
  


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  Paid Vacation, Sick and Holidays
  


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  Health Insurance
  


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  Medical, Dental &Vision
  


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  Life, AD&D, Short & Long-Term Disability
  


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  Health & Wellness Programs
  


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  Flexible Spending Accounts
  


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  Health Savings Accounts
  


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  Employee Discount Programs
  


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  And more!

 

This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Gulfeagle Supply is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.

All duties and responsibilities are essential job functions and requirements and are subjected to possible modification to reasonably accommodate individuals with disabilities.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace.

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