SVB Marketing is looking for a dynamic, seasoned marketing professional who has extensive experience developing strategic, creative and highly effective multi-media B2B product marketing initiatives, ideally within Financial Services.
As the Product Marketing Sr. Manager you will be responsible for interfacing with the Products team and gathering appropriate customer insights and data points to create and produce product marketing plans that effectively set objectives, develop positioning strategies, and meet or exceed OKRs for product usage in our client base.
You will work across a team of integrated marketing strategists who will partner with Performance Marketing teams (i.e. Channel, Content, Marketing Operations, Marketing Technology and Marketing Analytics) along with agencies to develop client-centric market strategies, with the goal of finding innovative, efficient and effective ways to acquire new clients, and position our financial products as a critical tool to help our clients reach their financial goals.
In this role, you will:
Work closely with Product Management to define the positioning of our product strategy, roadmaps and execution for all products in alignment with overall business objectives
Work closely w/ Products team and Performance Marketing teams to deliver impactful product launches globally, from a communications and marketing perspective
Build and implement product marketing strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry.
Gather, analyze and apply relevant customer insights and data to help define effective and innovative strategic product marketing approaches
Develop winning product messaging that attracts the targeted clients across segments, geographies and sectors, and communicates the value of SVB's products in comparison to our competitors
Take ownership and accountability for results for the product marketing efforts
Practice Development
In collaboration with Head of Integrated Marketing Strategy, contribute to the development of the product marketing function and frameworks
Advise on governance, processes and capabilities required to improve delivery of product marketing strategies
Strategy Development
Responsible for advising the business and integrated marketing strategists on how product marketing efforts can support the achievement of shared business goals, which includes accountability across
Advise key strategic choices in marketing plans across portfolios and marketing programs
Contribute in annual/quarterly marketing plan reviews to ensure continual iteration and optimization of product positioning and messaging to bring a specific products to the market
Identify key opportunities to change client behavior, increase client engagement and revenue per client with products that differentiate our brand
Drive the development of product client value proposition(s) in close collaboration with our Products team
Contribute to the development of new product pricing strategies by client segments, and advise Products team on positioning
Contribute to the development of the up-selling and cross selling strategies globally
Develop and align local product positioning strategies with the geographies, sectors and segments
Initiative Execution
Collaborate closely with integrated marketing strategists, performance marketing teams and business partners to
Develop initiative/campaign plans and briefs that are aligned to overarching go-to-market strategies, product strategies, and annual goals / priorities
Support lifecycle marketing including demand generation and engagement/retention strategies with a primary focus to increase sales of SVB products to the market
Ensures the marketing teams and internal business partners are educated in SVB's products and its value proposition(s) as well as serve as a key part of the sales enablement process.
Work closely with a range of cross-functional teams product managers, sales, performance marketing, corporate marketing, and product engineering to deliver impactful product launches globally
Measurement/Optimization
Evolve and optimize product marketing strategies and product messaging, driven by data and insights, in partnership with performance marketing teams and corporate functions
Develops insights to advise the Products team in improving our products that increases the value to our clients and product experience
8 years of relevant work experience that can span marketing, product marketing, product management or strategy consulting
3 years of Digital marketing campaign experience; experience with database marketing teams, trigger-based campaigns, optimizing leads and lead scoring
4 years of product marketing experience
4 years in integrated planning and/or activation in large complex organization
4 years of data-driven marketing strategy planning and budget allocation experience
MBA
Preferred: 5 years in B2B marketing / financial services
Cross-skilled across brand, content, media, channels, some marketing technology and data analytics
Familiarity with Agile methodology
Deep knowledge of Cards, preferably Commercial Cards but could be Small Business or Consumer Cards as well.
Deep knowledge of the product positioning and messaging that meet/exceed global business objectives
Deep understand how to scope and execute product marketing strategies needed to reach different client segments