Sr. Manager Brand Marketing - Coffee Service Division at Community Coffee Company, L.L.C. in Baton Rouge, Louisiana

Job Description:

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Department: Marketing

Reports To: Sr. Director Brand Marketing

Travel Required: Up to 40%

Why Join Community Coffee?

Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!

Position Overview

The Sr. Manager Brand Marketing (CSD) will plan, develop, lead and implement marketing programs for the Company's Coffee Service Division. Reporting directly to the Sr. Director of Brand Marketing this role will oversee all brand marketing activities within the Coffee Service division, creating the Omnichannel strategy, developing product portfolio plans and ensuring tactics align to overall brand strategy. This position will have direct report(s).

Function Related Activities/Key Responsibilities

• Leads and develops brand marketing strategies for Coffee Service Division.
• Ensures alignment and execution of brand strategies amongst Coffee Service leadership and works directly with sales teams to train teams for timely execution.
• Leads and develops strategies for timely portfolio management impacting Coffee Service Division.
• Provides timely input to Brand Marketing leadership to contribute to innovation planning.
• Develops, manages and executes consumer engagement programs, including but not limited to sponsorships, advertising support and coffee service promotions, Ecommerce promotions, market expansion promotions, and media planning promotions/programs.
• Leads strategic guidance and management for event marketing to support Coffee Service partners.
• Provides branded sales support materials to field sales teams to include presentation materials, branded toolkits, coop media plans and more.
• Works directly with outside vendors and agencies as well as internal creative services team to create branded materials for B2B customers.
• Maintains accountability for Coffee Service marketing budget and ensures alignment according to direction set by Sr. Director of Brand Marketing.
• Works cross-functionally to leads and manage the creation of branded materials including signage, point of sale materials, training materials, menus, and more for B2B customers.
• Attends key customer and prospect presentations as a subject matter expert on Brand Marketing for Community Coffee.
• Actively performs competitive audits and store checks at the field and account level.
• Leads, creates and executes promotional calendar to include product launch plans, promotional themes, coop funding, signage and support materials, sales contests and more.
• Performs timely marketing program analysis and recommendations.
• Evaluates and analyzes business results and makes timely modifications along with
• providing strategic counsel to sales organization.
• Provides timely coaching and feedback to direct reports to foster a learning environment.
• May be required to perform additional job duties.

Position Requirements

• Bachelor's degree (B.A.) in Marketing from four-year College or University, MBA preferred, and 7+ years related experience in foodservice, hospitality, convenience-retail or food and beverage.
• Prefer candidates with consumer-packaged goods background who also have experience with food service and the convenience channel.
• 5+ years' experience in P&L management. Must be able to understand the components of a brand P&L as well as the impact of business decisions on said P&L.
• Must have clear history of building and executing volume driving programs.
• New product marketing and multi-channel sales experience helpful.
• Strong leadership and people management skills and experience.

What We're Looking For

• Ability to work cross-functionally with other departments
• Driven individuals who require minimal supervision

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

• Regularly required to taste or smell; talk or hear; frequent sit, use hands to finger, handle, or feel objects; occasionally stand, walk and lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Office Environment: Some of the duties of this position will be perform inside an office environment. The noise level in the work environment is usually quiet.

Our Values

Our People We are a high-performance company with emphasis on teamwork and employee care

Our Integrity We have the courage to always do what is right

Our Customers We have a personal commitment to provide exceptional products, services, and solutions

Our Safety We champion safe behaviors for ourselves, our fellow employees, and our community

Our Brand Everything we do has to be as good as our coffee

We offer a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off, employee assistance program, and educational assistance. Community Coffee and its subsidiary companies will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, sex, gender, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law.
Other details

• Job Family Marketing
• Job Function Marketing
• Pay Type Salary
• Travel Required Yes
• Travel % 40
• Required Education Bachelor's Degree

• Baton Rouge, LA, USA