Posted in Other 30+ days ago.
Type: Full Time
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VICE PRESIDENT OF MARKETING - UNIFIRST
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LOCATION:
Wilmington, Massachusetts
JOB ID
2005662 Ready to Create, Innovate, & Lead*
Looking for an opportunity to build the marketing strategy for a nearly 2-Billion-dollar company* UniFirst is searching for its first Vice President of Marketing in its 80+ year history!
A successful Vice President (VP) of Marketing at UniFirst will be a service-obsessed, highly analytical, data-oriented, innovative, and team focused professional that is ready to BUILD!
As a hands-on leader, the VP will be fully responsible for driving marketing vision and providing comprehensive Brand, Product, and Customer strategies. As a member of the senior leadership team, this role will be very strategic with an emphasis on enhancing the company s overall positioning in the market. The VP will support the executive team in the development of corporate strategic initiatives that are expected to make an immediate and significant impact.
WHAT YOU LL BE DOING BRAND & COMMUNICATION
* Oversee and direct the planning and execution of the company s overall branding and marketing strategy.
* Responsible for the delivery and management of external and internal company communications.
* Develop programs to grow the company s reputation and generate demand; establishes metrics to monitor communications performance.
* Stay on top of current marketing practices and implement test and learn initiatives to identify breakthrough new strategies that can drive sales, maintain brand relevance, and have positive brand impact.
PRODUCT
* Establish product strategy, roadmap and tactical execution of priorities for marketing all products, working closely with executive leadership to deliver market leading and competitive solutions.
* Collaborate with the business units to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.
* Create compelling product marketing that helps customers understand key features and benefits.
* Challenge existing standards of product excellence and propose new standards continuously.
* Create a culture of continuous improvement.
* Work with sales management to develop strategies for sales opportunities.
CUSTOMER INSIGHTS
* Develop and drive 3-5-year strategic plan for our customer insights and analytics initiatives.
* Analyze market and competition in order to position the company in the desired market position in line with the company vision and strategy.
* Oversee customer research and help shape the path forward for the company by leveraging the insights learned.
* Develop and deploy key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, and consumer trends in order to translate results into actionable insights for sales team.
* Leverage and assess relevant market intelligence (market conditions, industry trends and audience profiles) to result in increased program effectiveness.
* Consistently identify revenue opportunities within our established customer base and prospective new accounts
LEADERSHIP
* Collaborate with the executive team to plan, implement and manage an integrated marketing strategy to drive maximum revenue.
* Partner with internal stakeholders on business initiatives.
* Coach marketing team members to be accountable and maximize their effectiveness with specific goals and measurable KPI s.
* Manage in house Creative team (design, copy writing, photography, production, retouching, etc.) and any external creative resources to ensure we develop imagery, voice, and content that is true to our brands positioning and compelling.
* Set KPI s, measure and report on the impact of marketing efforts.
* Influence and drive the company s culture and be a champion of that culture and direction.
QUALIFICATIONS
WHAT YOU LL BRING
QUALIFICATIONS
* Persuasive, collaborative - able to work with multiple stakeholders across business units.
* Great at building and maintaining relationships, fostering an environment of mutual respect, understanding, and trust.
* Strong strategic management and planning skills.
* Creative and innovative thinker a true visionary with the ability to act as an agent of change.
* Proven record translating marketing and promotional objectives into results.
* Strong analytic skills and strong financial/business acumen.
* Excellent verbal and written communication skills as well as demonstrated presentation skills.
* Competitive desire with a strong personal and professional competency in the marketing discipline.
* Strong leadership and project development skills.
* Ability to display unwavering integrity and ethics.
* Bachelor's Degree in Marketing required (MBA highly preferred).
* 10+ years' experience in marketing and/or advertising.
* 5+ years' experience in leadership role at a company with scale
* Prior experience working in a service and/or logistics related industry is preferred (B2B is a plus!).
WHAT UNIFIRST BRINGS TO YOU!
ABOUT UNIFIRST
The fabric of UniFirst is woven from its very unique family culture where our Team Partners enjoy a small company feel while taking advantage of the resources and stability that come with being a nearly 2-billion-dollar organization.
UniFirst is an international leader in the $18 billion-dollar garment services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe. We were included in the top 10 of Selling Power magazine s Best Companies to Sell For list and recognized on Forbes magazine s Platinum 400 Best Big Companies list. As an 80-year old company focused on annual growth, there s never been a better time to join our team.
BENEFITS & PERKS
401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Direct Payroll Deposit, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.
UNIFIRST IS AN EQUAL OPPORTUNITY EMPLOYER. WE DO NOT DISCRIMINATE IN HIRING OR EMPLOYMENT AGAINST ANY INDIVIDUAL ON THE BASIS OF RACE, COLOR, GENDER, NATIONAL ORIGIN, ANCESTRY, RELIGION, PHYSICAL OR MENTAL DISABILITY, AGE, VETERAN STATUS, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, MARITAL STATUS, PREGNANCY, CITIZENSHIP, OR ANY OTHER FACTOR PROTECTED BY ANTI-DISCRIMINATION LAWS
UniFirst is an equal employment/affirmative action employer. If you need accommodation for any part of the application process because of a medical condition or disability, please send an e-mail to TalentAcquisition@unifirst.com or call (978) 658-8888 to let us know the nature of your request. Apply Now Save Job
EXPLORE
Check out where you could be working if you apply. View map
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