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Lead Campaign Manager (Work At Home) at 091 Cigna Health & Life Ins. Co. in Memphis, Tennessee

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Our Team:

The Campaign Management team is a dedicated team of data and campaign experts committed to providing swift, high quality customer communications utilizing our mature and best in class campaign management platform. If you’re interested in joining a high performance team with a strong reputation for exceptional quality, we encourage you to apply!

Role Summary:

The Campaign Management team is seeking a proactive, highly accountable, strategic and experienced data-driven individual to lead day-to-day operations in support of prospect communications for the Medicare Advantage (MA) division of the team. This is a business-facing, strategic, technical and operational position. The person in this role will connect the dots between MA’s prospect communications strategy and the data needed to execute a thorough and multilayered campaign execution solution. This person is expected to partner with marketing and outside agency personnel to build and maintain a systematic, efficient, time-sensitive, flexible and repeatable data process flow. The individual will own the prospect universe data, suppressions and file handoffs between Cigna and third party agencies against a strict timeline with the highest level of precision and data quality. In addition, this person will utilize their deep subject matter expertise in data and campaign management to quickly and accurately answer frequent marketing inquiry requests. The individual will lead deep-dive requirements discussions, ask probing questions to flesh out additional details, provide recommendations, influence continuous process improvements and overall execution strategy, and design solutions to meet changing needs.

Maintain the MA Campaign Management SharePoint site on a daily basis, delegate tasks to junior team member(s), independently develop data flowcharts and lead cross-functional meetings. Overall, the individual will be responsible for leading and performing all aspects of campaign management design, development and execution, including:


  • Requirements and process documentation

  • In-depth data discovery and analysis

  • List management

  • Vendor management

  • Complex SQL query development

  • Campaign development in Unica

  • Test execution

  • Delivery

  • Production support

A successful candidate must be driven, self-motivated and self-sufficient, possess business consultative skills, have strong attention to detail, demonstrate excellent organization skills, exhibit advanced SQL development skills, possess leadership and relationship management skills, and thrive in an extremely fast-paced environment. This individual must be able to manage their independent development responsibilities and coordinate with a wide array of partners to ensure overall execution of the entire process.

Key Responsibilities:


  • Collaborate with marketing communication owners and third-party agencies on the strategy, design, documentation, data and deployment of intricate prospect communication campaigns

  • Showcase strong business expertise and underlying data knowledge to deliver quick, reliable solutions with utmost precision and data quality

  • Govern the prospect data repository and execute on the universe selection process by building advanced SQL programs against campaign requirements

  • Develop intricate flowcharts in the Unica campaign tool

  • Prioritize and manage a high number of concurrent tasks with a heightened sense of urgency

  • Daily production support

  • Adhere to stringent quality control and testing procedures

  • Ensure team adherence to campaign management best practices, processes, standards and strategy

  • Provide frequent progress updates

  • Support campaign reporting and analytical insights

  • Identify automation opportunities

  • Articulate highly complex concepts to a variety of audiences

  • Assign tasks and responsibilities to junior team member(s)

Experience and Education:

This role will typically have a Bachelor’s degree in business or technology or related field and 7 years of consumer marketing experience.

Skills:


  • Advanced SQL development skills

  • Perform complex data analysis

  • In-depth knowledge of relational databases, data structures and design, data management and data warehouses

  • Design robust data flow solutions against communications strategy

  • Develop complex campaign logic using the Unica campaign tool

  • Proven leadership excellence to engage and motivate in a high pressure, high performance culture

  • Outstanding written and verbal communication, including the ability to deeply understand and communicate both technical and business information.

  • Strong business acumen

  • Prior consumer marketing experience

  • High regard for confidential and sensitive information

  • Demonstrated experience in consulting with, advising and/or influencing others, including senior leaders

  • Prior vendor management experience

  • Proficiency in project management

  • Superior ability to manage time effectively and meet stringent deadlines

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, you’ll enjoy meaningful career experiences that enrich people’s lives while working together to make the world a healthier place. What difference will you make?  To see our culture in action, search #TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.