Strategy & Innovation Brand Manager -Adult & Feminine Care at Kimberly-Clark Corporation in neenah, Wisconsin

Job Description:

Strategy & Innovation Brand Manager -Adult & Feminine Care

Job Description

The Strategy & Innovation Brand Manager leverages consumer, customer and category insights along with emerging trends to drive development of 3 to 5 year strategic business plan and supporting innovation pipeline to deliver strategic business plan.

• Leads development of the SBP, collaborating with the cross functional team to ensure holistic representation of the business.




• Creates and maintains the rolling 5 year Innovation Portfolio Pathway, assuring the consumer is at the heart of everything we do.




• Disciplined focus on growing equity and leadership within the Demand Spaces we want to own.




• Collaborates closely with Research & Engineering (R&E) and Insights & Analytics (I&A) teams for innovation development, as well as the brand execution team for a seamless connection through execution.




• Develops claims strategy and pathway – starting with lighthouse claims, and back casting into specific claims that we want to achieve by certain years (which will become the brief for the R&E Front End Innovation (FEI) teams to get after solving through invention).




• Holistic staging of news across product, promise, channel and packaging, allowing us to 1) give product innovation time and space to capture its full impact and benefit, and 2) give R&E time and space to invent the next wave of meaningful breakthrough against our targeted claims.




• Creates a connection with the SBP and provides line of sight to key cost transformation goals relative to the cost of future innovation, as well as capacity metrics relative to growth we expect to achieve. 




• Leads Portfolio process, a bi-annual review with the cross functional leadership team for alignment on priorities and focus, and a monthly meeting with the cross functional project teams to help drive focus and clarity on priorities.




• Provide marketing leadership over IMF projects, ensuring a seamless transition to the commercialization and launch team (typically at BFI).




• Lead concept and claim development and validation.




• Lead quantitative assessment of innovation & concepts (e.g. BASES).




• Partner with Global team to ensure that work flowing through NA (innovation, concept look, tone, feel, etc.) is consistent with global brand profile and foundational tools.




• Collaborates across the K-C N. American business to both adopt and scale best practices in the strategy and innovation space.

Basic Qualifications:

• Bachelor's Degree in Business/related field and minimum 3-5 years prior marketing experience in brand management with CPG Company.




• Solid understanding of brand foundational tools, consumer insight identification, segmentation and target development.




• Ability to pull insights from multiple sources and synthesize into a compelling story for change.




• High familiarity with strategy development and innovation processes.




• Strong skills and experience with diagnosing and resolving complex problems and opportunities.




• Ability to craft vision and strategy and make it come to life with actionable plans.




• Strong analytical, decision making, influence, and compelling communication skills.




• Demonstrated ability to lead and inspire cross functional teams to deliver strong innovation plans.




• Highly capable of writing/evaluating initiative and communications briefs and concept development.




• Entrepreneur can-do attitude to find ways to break down growth barriers.




• Demonstrated positive energy to effectively represent brand internally and externally.  

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work.  If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark. 

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based.  In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization.  However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C’s applicable mobility policies. The benefits/policy provided will decided in K-C’s sole discretion.

Primary Location

USA-WI-Neenah

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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