Programmatic Sales Executive at Los Angeles Times in El Segundo, California

Job Description:

Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times and San Diego Union-Tribune, two of the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.

Job Description Summary

At the Los Angeles Times and San Diego Union Tribune we are investing in the future of journalism. We have entered the next chapter of our mission to be the voice and inspiration for our cities, our state, our nation, and our world. Together, we are looking for a talented and experienced Programmatic Sales Executive to join our Monetization team.

You will be a member of an ambitious team focused on growing programmatic revenue across all digital advertising products. You will be responsible for selling PMP’s and Programmatic Guaranteed deals to SSP’s, DSP’s, Trading Desks, Agencies, and Brands on Los Angeles Times and San Diego Union-Tribune inventory.

You will collaborate with cross-functional teams and develop sales strategy that fits into the bigger picture of digital operations at the company. You have experience selling in the programmatic advertising space, across various inventory ad formats and devices (display, video, native, rich media, sponsored content, desktop vs. mobile), as well as buying models (Private Auction, Preferred Deal, Programmatic Guaranteed). You value creativity and exploring new way of doing things in order to stay in front of a fast-paced industry and company environment.

Job Description

Responsibilities:

• Lead programmatic selling efforts to all relevant buy side advertising partners.  


• Develop programmatic sales cycle and CRM best practices.


• Contribute to overall digital revenue strategy.    

Qualifications:

• 3+ years in digital advertising sales, with a focus on programmatic preferred.


• Ability to develop and maintain high level client relationships, and provide thought leadership and consultation to align client business needs with LAT & SDUT ad product solutions.


• Expertise in creating value and differentiation in the market and understanding where and how clients are accessing audiences.


• Familiarity with DMP’s and audience segmentation, and ability to communicate what you learn in market to inform internal audience strategy.


• Team player mentality to work with national sales reps to offer programmatic sales packages to their clients.


• Comfort with manipulating and analyzing data sets in order to inform strategy and decision-making.


• Knowledge of major SSP’s, DSP’s, Trading Desks, and Agencies (existing relationships a plus).


• In-depth knowledge of Google Ad Manager.


• Extensive knowledge of programmatic buying models and supply paths, and developing strategy for inventory access segmentation.


• Detail-oriented and data-driven approach to your work.


• Desire to continually learn about and stay up to speed with industry trends and new areas of revenue growth for the Programmatic Monetization team.


• Self-Motivation with proven ability to manage multiple projects and perform quality work within deadlines in a fast-paced environment, with or without direct supervision. 

Education:

• BA/BS in related field (economics, business, marketing, math) or equivalent professional/practical experience.  

Thank you for your interest in joining our team at the Los Angeles Times!  We look forward to reviewing your application.