Portfolio Marketing Manager, Global Messaging Associate Director at Cognizant in Teaneck, New Jersey

Job Description:

Associate Director, Portfolio Marketing Manager, Global Messaging (Remote role)

Cognizant Digital Business Operations

The Company:

Cognizant is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant has over 280,000 employees. Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 1000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world.

The Position:

We are seeking an intuitive Portfolio Marketing lead to support global brand awareness, market development and sales assets for a strategic set of offerings in the Digital Business Operations (DBO) solutions portfolio. The candidate needs to be highly motivated to learn the solutions to which they are aligned, do market research on client needs and translate those needs into value propositions and themes to create content that performs. Additionally the candidate will be experienced in working in a matrixed organization, aligning across diverse cultures and communication styles. 

Role and Responsibilities

As part of the Global Messaging & Portfolio Marketing team supporting DBO, the Portfolio Marketing lead is responsible for how strategic offerings and services are presented and perceived in the market. This entails researching and understanding the market landscape and client needs, crafting compelling narratives and value propositions, and working closely with the DBO practice leaders to align what we offer to the identified needs to drive the right business outcomes.

Responsibilities include:

• Acquire deep understanding of the current sales environment, client challenges and sales environment and create crisp messaging and positioning to elevate Cognizant’s market awareness for our strategic offerings.


• Engage with business unit and practice leaders to gain understanding of the offering portfolio, the outcomes clients will experience and how they will support our campaign strategies and goals.


• Craft inspiring value propositions, unique/compelling POVs and strategic messaging/proof points that resonate with the buying audience and produce a messaging architecture for the solutions that provide competitive advantage, differentiation and business results.


• Collaborate with marketing peers to build a content plan to produce relevant assets for target buyers, including thought leadership, case studies, videos, blogs and sales enablement materials for all stages of the buyers and marketing journey.


• Lead the positioning of our offerings and services to analysts (AR) and journalists (PR).


• Collaborate with the extended marketing team on demand generation campaigns and market launches for solutions to achieve business goals.


• Review marketing results on a regular basis to learn, iterate and optimize the marketing strategy and messaging.


• Be a market-facing SME and evangelist for the solutions through social media amplification.

Required professional experience:

Proven expertise in developing compelling B2B content that translates highly technical and complex issues into easy-to-digest, differentiated, compelling messages that reflect an organizations point of view; and tightly aligns with the company’s corporate messaging and positioning.

• Bring 10-12 years of experience in product/solution marketing and messaging including services marketing


• Understand the current IT and business operations environment and capabilities including intelligent process automation (IPA), BPO, BPaaS, etc.


• Have experience with B2B marketing preferred. Consulting and IT Services experience is a plus.


• Demonstrate ability to understand customer and market needs, then translate those needs into solution and GTM requirements.


• Offer exceptional storytelling, writing/editing, communication and organizational skills


• Resourceful, enthusiastic, collaborative, and able to work in a fast-paced environment


• Strong problem-solving skills and analytical ability


• Adaptable and able to work in a constantly changing environment, and understanding of big company dynamics, have worked in matrixed environments and know how to get things done


• Confidence collaborating and interfacing with senior leadership


• Strong executive presence


• Self-starter as this will be a remote work position

Required Education:

• Bachelor's degree in Liberal Arts, Science, Marketing, Computer Sciences, Finance or equivalent experience; Master's degree or MBA a plus


• An equivalent combination of education and work experience may be taken into consideration in lieu of a degree