The Washington Post is seeking a Digital Marketing Specialist to join our subscriptions growth marketing team. The ideal candidate will have strong experience running and optimizing marketing campaigns, building internal relationships and working with outside partners.
This is a hybrid role requiring the core capabilities of media strategy, project management and creative production, all rooted in digital marketing. To be successful, this position requires attention to detail, an eye for news readers' behaviors, and knowing which platforms and behaviors to activate in order to deliver authentic and engaging experiences. Our team is looking for scrappy people who are excited to think about news content differently.
Develop digital marketing strategies and create clear plans to achieve lead generation and app acquisition goals
Work closely with our newsletter products and their respective audiences to discover opportunities for growth
Work closely with Washington Post App product team to come up with unique value proposition to effectively bring the app to market
Continuously measure, optimize and analyze ad campaigns, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
Clearly communicate strategy, performance, and KPI trends to internal stakeholders and create automated reporting based on multi-platform analytics
Collaborate with multiple stakeholders to build out cohesive marketing plans for new Washington Post features and product launches
A bachelor's degree in marketing or a related discipline
2-3 years experience working in social and digital marketing or advertising
Experience using Google Analytics or mobile measurement partners like AppsFlyer or Branch
Experience evaluating creative materials and messaging based on strategic objectives and KPIs
Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
A passion for and understanding of news, The Washington Post brand, and our readers
A love for digital
Excellent communication and writing skills
Agency experience is a plus
The Post strives to provideits readerswith high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiencesand perspectives.All cultures and backgrounds are welcomed.
The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?