Regional Marketing Manager, Central at The Boston Beer Company in Boston, Massachusetts

Job Description:

Description

 

We are The Boston Beer Company. We brew the best beer. We hire the best people.

We are always eager to find competitive, motivated, hardworking people who love beer and want to join our team. We work hard and we play hard. Think you have what it takes?

We are currently hiring a Regional Marketing Manager in Columbus, OH or Nashville, TN.

The Regional Marketing Manager is responsible for the following key areas that are integral to achieving the annual regional volume and financial goals:

• Development and execution of the geographic "go-to-market" strategy


• Identifying and leveraging local opportunities that align with the brand and region strategy


• Presenting local, regional or divisional opportunities to the Divisional Marketing Manager & Division Directors with focus on cost and financial, market and drinker impact


• Maximize the volume return of the regional Local Marketing and Point of Sale budgets


• Communication to region sales team of pertinent Brand, Promotional, Trade and POS elements

This requires the Regional Marketing Manager to work closely with Division Marketing Managers, Division Directors, Region Managers and Brand teams to build and execute national, divisional and regional plans to achieve brand, distribution and volume goals in their specified divisions.    

What You'll Do:

• Create an activation plan for National promotional & trade programming that amplifies the impact in the target market(s)


• Identify local opportunities, both trade and consumer, to supplement national strategies.  This could include local on and off premise activation, consumer promotions/partnerships and PR/digital.


• Identify execution and volume gaps in the georgraphy versus plan for all brands through analysis of distribution impact and rate of sale.  Create a plan for closing the gaps through local programming and activation to present to Sales Leadership and Brand Directors.


• Identify local sponsorships and partnerships of venues and events. Evaluation includes;
  
  
  
  • Cost and contractual obligations
  
  
  • Legal requirements and approval
  
  
  • Brand, PR & Creative involvement
  
  
  • Impact on targeted consumer
  
  
  • Potential for retail involvement
  
  
  
  


• Event Execution
  
  
  
  • For Tier 1 Events- attend and ensure flawless execution through advanced and continual communication with Brand Event Execution team as well as local sales manager.
  
  
  • Tier 2 & 3 Events- ensure Sales (DMs/ MMs) have the necessary information and tools needed to execute a successful event (POS kits, custom templates)
  
  
  
  


• Coordinate and lead project management with the Creative Services & Procurement teams to develop, expedite and deliver new Trade Programs in support of local On & Off Premise initiatives


• Work directly with the Divisional Marketing Manager to manage ongoing programs and drive communication on best practices, upcoming programming, results & opportunities


• Produce creative presentations for the local sales teams to leverage with their retailers to secure programming


• Present new programs at Region & District meetings to drive awareness, training and ultimately successful programs


• Attend & Present as requested at Wholesaler & Retail calls as the local marketing expert to sell incremental programming


• Create a strong working relationship with key wholesalers


• Consistent and proactive communication with the local sales team on monthly promotional and Brand programs


• Work with the Division Director, Region Manager and Divisional Marketing Manager  on a plan to maximize the ROI on Local Marketing and Point of Sale budgets.


• Work with Sales and Brand leadership to tailor annual brand plans according to regional opportunities and focus


• Assist in the development of the annual Brand Plans by localizing opportunities

 

What We're Looking For:

5-8 years experience in trade marketing, brand management and/or sales management. Experience working closely with or as part of a sales team with a strong understanding of developing and executing sales and promotion plans. 

Demonstrated success in program development with the ability to motivate and guide teams to achieve results.  Proven ability to manage multiple projects while setting priorities and working under strict deadlines.  Ability to manage workload and cope in a constantly changing and demanding environment. Strong analytical skills, creative thinking, and strategic thinking are critical. Experience in staff management is preferred.  Experience presenting to small and large groups.  Proficiency in Microsoft Word, Excel and PowerPoint

Some Perks:

Our people are our most important "ingredient." We not only have to hire the best, but we have to reward, develop, and retain them too. We also have a variety of benefits including a competitive compensation package, extensive training programs, excellent healthcare, a discounted stock purchase plan, and a 401K program with a generous company match. Not to mention, there's the free beer too!

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

  

Primary Location

: US-MA-Boston

Work Locations

: Working Remotely One Design Center Place Suite 850 Boston 02210

Job

: Non-Field Sales

Organization

: Corporate

Schedule

: Full-time

Employee Status

: Regular

Job Type

: Standard

Job Posting

: Jan 25, 2021, 6:42:54 PM Apply Now