Email Marketing Specialist at Young & Rubicam Inc. in Kansas City, Missouri

Job Description:

Description
Position at VMLY&R

Red Fuse Kansas City is seeking an experienced Email Marketing Specialist to join our integrated agency. You will be supporting high volume email marketing campaigns for our global pet nutrition client, covering the North America region while coordinating with team members around the globe. Your focus will be on complete cross-channel data-driven marketing lifecycle support.

You will work closely with the broader CRM/email marketing team within WPP and Red Fuse, digital strategy, analytics, technology, and client teams to deliver highly targeted and effective multi-channel campaigns

A successful candidate will:

• Provide cross-channel marketing campaign execution support including email, landing pages, content, sms, paid media and social media


• Support the end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, content calendar, segmentation, execution, testing, deployment, analysis and optimization


• Work with stakeholders across the agency to ensure that email and digital marketing is executed in support of brand strategy and in accordance with best practices.


• Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics


• Project manage creation of tickets, emails, campaign landing pages, social media ads and other digital marketing assets as needed


• Develop strong relationships with internal and external teams to drive collaboration on marketing campaigns


• Assist with email and sms acquisition plans including loyalty programs, sweepstakes and lead gen ads


• Create data segmentation filters for use in paid advertising campaigns


• Assist with database maintenance programs


• Manage ongoing testing plans to further optimize creatives, landing pages and targeting segmentation.

Personal Characteristics :

• Self-starter with the ability to work individually or with a team


• Analytical, creative, and decisive


• Strong communication skills (both verbal and written) with the ability to think on the fly


• Unwavering integrity and work ethic


• Problem solver that sees possibility in all projects


• Personable with the ability to work with a variety of personalities


• Results-oriented with strong attention to detail and the ability to prioritize multiple objectives and projects

Qualifications & Experience:

• Bachelor's degree in marketing or related field


• 3-5+ years in data-driven, email/cross-channel communications role


• 2+ years of direct experience in Marketing Automation tools (Marketo, Eloqua, Pardot, Hubspot, etc.) and SFMC preferred


• Expert understanding of digital marketing, concepts and strategies


• Understanding of ecommerce and its role within cross-channel marketing campaigns


• Understanding of direct to consumer marketing


• Understanding of email marketing strategies and experience with campaign execution, including brand/product awareness, lead generation, and always on campaigns


• Proficiency in Excel and reporting analysis required


• Proficiency with Google Suite


• Working knowledge of HTML Email development practices


• Experience working with pet, CPG or global brands a plus


• Experience working in an ad agency or consultancy a plus

VMLY&R is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer .

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