Content (Solutions) Marketing Manager at American Tower Corporation in Woburn, Massachusetts

Job Description:

The Team

We are seeking a Solution Marketing Manager to join American Tower’s Marketing organization.  The Marketing team develops marketing strategies and content that enables sales and drives revenue within various market segments.  Day to day you will focus on developing highly differentiated value propositions and content to support selling wireless infrastructure solutions.  You will also formulate the solutions go-to-market strategy and define and develop targeted launches that drive mindshare, market share, and revenue.

Our Core Principles are the foundation of our culture, and we focus on achieving continued success by thinking long-term, leading with values, and creating value with decisions.  Come grow your career with us!

This position can be remote or based out of one of our main offices: Woburn, MA; Cary, NC; Irving, TX; Irvine, CA; Schaumburg, IL.

What You Can Offer Us

• Act as the subject matter expert within the Marketing organization for assigned infrastructure solutions, industries and customer sets.


• Work with sales teams and other internal constituents to develop strategies for solution launches and markets; create and deliver training content for sales teams.


• Develop targeted differentiated value propositions and supporting content based on segment strategies, including but not limited to feature stories, blog content, PowerPoint presentations, sales trainings, case studies, and web page content.


• Work closely with customer-facing sales teams to gather market intelligence and customer needs and seek ongoing feedback in order to ensure materials are compelling and differentiated in the market.


• Develop marketing content, including writing creative briefs for marketing initiatives, briefing the in-house creative team on the approach and executional requirements behind all initiatives, and overseeing the development of production timelines.


• Work collaboratively with Senior Marketing and Lead Generation Managers to develop content for appropriate marketing vehicles and measurement tools to support program objectives, including industry events, seminars and webinars, digital marketing activities, and web and print advertising programs.


• Other duties as assigned.

What You Need to Succeed

• Bachelor’s degree required; advanced degree with concentration in either Marketing or a related field strongly preferred.


• Between 7–10 years of experience in either marketing or a related role required.


• Wireless, Telecom industry (cellular, mobile edge compute, data centers, etc) and business-to-business experience strongly preferred


• Approximately 15% travel may be required to support the position’s responsibilities.


• Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.


• Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.


• Strong ability to take technical and solutions information and transform into compelling value propositions to address customer needs.  

American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, disability, military or veteran status, genetic information, pregnancy or any other characteristic protected under applicable law.