Product Marketing Manager, Social Commerce at Inmar in Winston Salem, North Carolina

Job Description:

The Product Marketing Manager is responsible for leading and overseeing all activities related to the planning and execution of the go to market strategy to support all Social Commerce products (Messaging, Social add-to-cart, Influencer Marketing, Paid Social Advertising).

Primary Accountabilities: 

Influence (20%)

• Collaborates with the Outbound Marketing team in the development of marketing collateral, planning and execution of marketing events and other marketing related activities




• Collaborates with the sales and account teams to gather current and potential client feedback and voice-of-customer to inform product strategy 




• Collaborates with Product Intelligence team to establish Total Addressable Market (TAM), Serviceable Addressable market (SAM) and Serviceable Obtainable Market (SOM)




• Collaborates with internal and external teams to plan and execute media and PR campaigns to support the product

Project Management 40%)

• Develops roadmap candidates in partnership with platform product team for Social Commerce




• Supports product team in conceptual development, testing, requirements identification, pipeline creation and sales alignment




• Aligns operational stakeholders in executional support needs 




• Trains the sales team on key value proposition and market fit 

Strategic (40%)

• Identifies market fit for pricing model and develops actual pricing through testing and collaboration with analyst resources.




• Creates selling rules and scaling plans




• Collaborates on thought leadership pieces to promote solutions and further establish Inmar as an industry expert in Social Commerce




• Conducts market research to identify market, industry and shopper trends to better inform the product strategy. 




• Understands and can support requests related to the competitive environment 

Required Qualification: 

• Bachelor’s Degree in Business, Marketing or a related field




• 3-5 years of related work experience in the Social Media Marketing space




• Proficient in Microsoft Office




• Proficient in Google Suite

Individual Competencies:

• Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.




• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.




• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.




• Collaboration: Works collaboratively with others to achieve group goals and objectives.




• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.




• Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.




• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.




• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.




• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.