Posted in Management 21 days ago.
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At Salesforce, our Product Marketers are storytellers first. We make the complex, simple. Our stories are human, easy to relate to and we take pride in sharing a narrative born out of our customers' success and grounded in an understanding of our products & features. We measure our success by our ability to develop creative and innovative marketing strategies that gain the mindshare of our key buyers and users.
This is a fast-paced role on the Platform Product Marketing team focused on IT and HR buyers to support our latest innovation, Work.com Employee Experience. The best candidates will be highly collaborative individuals and initiative takers who are interested in working on bringing new products to market.
In this role you will be the voice of the product working closely with your counterparts in product management, while enjoying ownership and responsibility for a wide variety of creative activities that drive awareness, understanding, and growth across internal and external audiences. You'll build product positioning, go to market programs, campaigns, events, content, demos and sales enablement programs.
Here's some of what you will do:
Work collaboratively with product management leaders to develop positioning and messaging for new product development within Work.com Employee Experience. You'll distill key functionality and benefits into core product marketing stories, and create technical narratives along key product themes.
Launch new products and features to customers, taking products from pilot to general availability. You will collaborate and motivate cross-functional teams (including, sales, product & marketing) to support your delivery of world-class product marketing.
Create high quality content such as demos, webinars, videos, blogs and slides. We value presentation skills alongside story telling.
Collaborate with campaigns and distribution teams to support sales enablement, demand generation spanning events, campaigns, social media programs, references and case studies, and press and analyst relations.
Be the go-to-person and product expert on your products, intelligently and effectively articulating and demoing the product value proposition.
Track the competitive landscape, understand target markets, and identify market insights to inform product strategies and go-to-market activities.
Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
Strong public speaking skills and ability to develop creative and compelling customer-facing presentations.
The ability to communicate technical elements in a simple, effective manner.
Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
Strong collaboration, analytical, critical thinking, storytelling, and business strategy skills.
Ability to engage with and earn the respect of developers, product, IT and HR leaders.
3-5+ years experience in product marketing at an enterprise software or platform company.
Bachelor's degree strongly preferred; MBA a plus, but not required.
A great, winning attitude that can inspire optimism and fun.
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