Digital Marketing Specialist at First Federal Savings Bank in Meridian, Idaho

Job Description:

Essential Duties and Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns


• Build and maintain First Federal’s social media presence; respond to comments on social channels


• Optimize cost per lead and cost per click using Facebook Business Manager, Google AdWords, Google Analytics, etc.


• Audit and optimize new & existing ad campaigns to ensure KPIs (such as budget spend, timelines, CPL, CPA, ROI, and ROAS) are met - both short and long term, and report on all paid and organic campaign performance


• Perform audience research, and build data driven target audience descriptions


• Plan, execute and optimize paid digital marketing efforts including:
  
  
  
  • Facebook and LinkedIn ads, retargeting ads, and promoted posts
  
  
  • Google Pay Per Click
  
  
  • Display
  
  
  • Display Retargeting
  
  
  
  

• Plan, execute and optimize SEO efforts including
  
  
  
  • Building content outlines
  
  
  • Providing content optimization recommendations
  
  
  • Keyword ranking and analysis
  
  
  • Backlinking strategy and execution
  
  
  
  


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm and execute new and creative growth strategies


• Plan, execute, and measure experiments, A/B testing and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Non-Essential Duties and Responsibilities

• Collaborate with Marketing Director, Media Specialist, and Graphic Designer to develop upcoming marketing campaigns.


• Work with the Media Specialist and Marketing Director to optimize and grow online presence.


• Provide support to Media Specialist in managing bank’s external website.

 Qualifications Required

(Required education may be satisfied by experience and/or working knowledge)

Position requires a bachelor’s degree in Marketing or a 2-year college degree of a specialized course of study with course material related to the duties in the Job Summary.  The position also requires 3+ years’ experience in managing digital marketing for a medium sized business to include social media management, performance and growth marketing. 

Physical Requirements and Working Conditions

Sitting for extended periods of time, requires close visual acuity and the ability to work and operate computer applications and equipment including copy machine, telephone, scanner or other basic business equipment. Some nights and weekend work are required.

Qualifications Preferred

5 years of working experience in marketing and communications and Google Analytics and AdWords certified

Experience

Required

• 3 year(s): Managing digital marketing for a medium sized business to include social media management, performance, and growth management.

Skills

Required

• Results Oriented


• Social Media


• Marketing


• Data Analytics


• Communication

Preferred

• Web Page Design

Behaviors

Required

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well


• Team Player: Works well as a member of a group

Motivations

Required

• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals


• Goal Completion: Inspired to perform well by the completion of tasks


• Self-Starter: Inspired to perform without outside help

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

See job description

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