Associate Director, Hematology Marketing at AstraZeneca in Gaithersburg, Maryland

Posted in Other 14 days ago.

Job Description:

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we can really change the course of medicine and bring new and innovative ideas to life. North America Commercial is the 'face' of AstraZeneca to our many healthcare clients. They represent many of the most well recognized and respected products in the industry and build positive relationships with healthcare professionals.

We put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person. Our ambition is to push the boundaries of science to change the practice of medicine and transform the lives of patients living with cancer. Our robust pipeline includes investigational therapies in varying stages of clinical therapies and clinical development, from recently approved products to earlier-stage molecules in clinical trials. We aspire to transforms the lives of cancer patients, working to eliminate cancer as a cause of death in the future.

As an Associate Director, Hematology Marketing, in Gaithersburg, MD, you'll play a pivotal role as:
  • Marketing Leader in channeling our scientific capabilities to make a positive impact on changing patients' lives
  • Manager of a team of ~3-4 and functionally engage 20+ matrix cross-functional stakeholders to develop and execute on a robust commercial HCP strategy for the brand and ensure alignment across all key stakeholders, including medical, Insights and Sales Training
  • Develop overarching HCP marketing strategies and tactics, including creation of brand strategy plan, launch plans, and competitive readiness plans and develop key sales messages
  • Help monitor and diagnose brand performance, leading partnership efforts with Global leaders to define life-cycle priorities, informing labeling recommendations, and sharing insights across markets
  • Help partner with Global Marketing to develop compelling brand positioning and messaging
  • Manage budget and broad engagement with external partners/agencies
  • Work across AZ to develop an innovative marketing mix and customer engagement model
  • Strong leader and team player who can interface with high performing field teams including sales, nurse educators, and regional marketing team
  • Mentor, lead, coach, and develop a team of marketers

Essential For the Role:
  • Bachelor's degree; preferably in Business or Life Science
  • Pharmaceutical experience in US or global marketing
  • Oncology Brand Management experience

Desirable For the Role:
  • MBA or Graduate degree in Life Science
  • Hematology experience
  • US marketing experience
  • Launch experience
  • Exhibit high degree of clinical acumen
  • Experience in or working closely with Insights/Market Research/Managed Markets