The Brand Manager is the central liaison for the partner for working with CDW stakeholders across the organization, including sales, finance, and marketing. This position is responsible for driving revenue, profitability and awareness for their respective partner while engaging CDW partners across Partner and Product Management, Sales and Marketing. The Brand Manager interacts with senior level management regarding program development and pricing, while taking significant direction from a Category Manager.
Key Areas of Responsibility
Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs and Category Penetration
Analyze industry information to identify opportunities and develop strategies to increase sales
Develop go-to-market strategies that outline target customer segments, products, promotions, pricing, positioning and complete launch plans
Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster relationships with senior management
Communicate partners' financial conditions and market new products related to the assigned partner
Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Responsibilities
Engage with CDW Procurement to help forecast sales volumes
Represent the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
Provide comprehensive reporting both internally and externally on brand performance, category performance, industry trends, and market share
Host Quarterly Business Reviews (QBRs) to review partner performance and discuss joint initiatives
Assist the Product Specialists in creation and review of content for respective manufacturer ads
Obtain and facilitate necessary partner and industry certifications
Minimum Qualifications
Bachelor's degree + 2 years sales/marketing experience, OR
6 years experience in sales/marketing, OR
4 years CDW PPM experience + 2 years experience in sales/marketing
Other Required Qualifications
Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
Proficient in Microsoft Office applications
Demonstrated financial and business acumen
Ability to think strategically and analyze information
Strong willingness to learn
Preferred Qualifications
Bachelor's degree with a concentration in Marketing
Previous experience in the technology industry
Prior experience in Supply Chain, Pricing, Merchandising or Program Management