Marketing Lead Analyst - Seniors/Medicare - Work at home at Cigna in Bloomfield, Connecticut

Posted in Health Care 6 days ago.

Type: Full-Time

Job Description:

The Role

Assists in the development and execution of marketing/communications plans for the senior audience (includes audience assessment, positioning, timing, and metrics). Assists in the development of marketing communications campaigns and tactics. Maintains the working relationship with matrix partners, including marketing team members for other senior product lines. Provides general support for the acquisition, nurturing, and retention of clients and customers. May include developing campaign strategies, creative strategies, production schedules, and budget estimates. Generally serves as a supporting role on larger, more complex projects but may lead smaller or less complex projects.

  • Works closely with key internal matrix partners (market leads, Marketing Communications, call center, sales leads, product leads, operations, finance, etc.) to deliver accurate, concise information around campaign tracking/reporting, and sales support materials.

  • Supports annual open enrollment Ready to Market communications including sales support materials for various distribution channels, including direct to consumer, group retiree plans and private exchanges.

  • Supports development and execution of consumer campaigns and may include digital internet campaigns.

  • Reviews campaign materials and mailing proofs to assure accuracy of mailings and designs appropriate campaign tracking.

  • Evaluates results versus goals and makes recommendations. Collects and analyzes data to identify campaign and market trends, competitive forces, and penetration strategies.

  • Supports presentations for management related to strategy, specific campaigns and their impact, and other topics as identified.

  • Develops and maintains marketing and campaign databases involving internally driven or externally derived information sources to support campaigns.

  • Provides actionable direction to marketing team members to effectively manage projects and ensure quality, cost-effective solutions are delivered on time.

  • Supports Call Center with weekly coordinate meetings so they are aware of all communications and to so Marketing is aware of key prospect and customer communication needs.

Ideal candidates will offer:

  • Bachelor's degree in marketing or equivalent field or work experience.

  • 3+ years' experience working in marketing or related function for large/complex organizations. Advanced knowledge of the principles and practices within a professional or market communication field or recognized body of formal knowledge. This includes knowledge required for project and campaign management and customer communications.

  • Medicare and group insurance experience preferred; insurance or financial services experience a must.

  • Effective work prioritization, forecasting, scheduling and coordinating skills for assigned projects. Able to multi-task multiple projects, work in a matrix environment, and deadline driven. Focus on constantly evaluating and improving results.

  • Excellent organizational skills to facilitate the coordination and completion of multiple and varied plans. Excellent written and oral communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of audiences. Well developed negotiation and influencing skills.

  • Strong team player who values collaboration and communication; must be able to work in a fast-paced environment, able to adapt to changing priorities.

  • Detail oriented in the development and review of materials, and in working with campaign data, and CMS regulations.

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation.

When you work with Cigna, you'll enjoy meaningful career experiences that enrich people's lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search #TeamCigna on Instagram.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.